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9780415965149

Persuasion in Society

by ;
  • ISBN13:

    9780415965149

  • ISBN10:

    0415965144

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2011-03-14
  • Publisher: Routledge

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Supplemental Materials

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Summary

Persuasion in Society combines contemporary rhetorical theory and criticism with social scientific theory and research to help readers understand and practice more effective persuasion. Features include the presentation of a dual perspective a " the persuader and persuadee; integration of ethical issues throughout; application of theory in practical situations; and inclusion of stories and visual components to enhance learning. This text is oriented to help students improve their ability to analyze critical messages and to gain a better understanding of persuasion and its psychological dynamics. The Companion Website provides additional materials for students as well as resources for instructors.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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