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9781587620461

The Pharmaceutical Industry: Leading Ceos On Drug Development, Product Differentiation And The Future Of Specialty Pharma

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  • ISBN13:

    9781587620461

  • ISBN10:

    1587620464

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2004-06-15
  • Publisher: West Group
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List Price: $32.95

Summary

"Offering access to the leading minds of different industries, each essay in these books is written by a different C-level executive from Fortune 500 companies. Their insights provide tips, secrets, and glimpses into the future of each profession or topic. Each book features a list of the best and brightest industry leaders, resulting in an all-star cast of respected and revered contributors on each topic. Their business perspectives reveal methods for analyzing markets, increasing worth, motivating teams, establishing goals, strategic planning, building brands, ensuring customer profitability, balancing professional and personal lives, building great relationships, continuing research and education, learning time management, and more."

Table of Contents

A Vision to Create Global Pharmaceuticals
7(16)
Richard B. Hollis
An Insider's View of the Pharmaceutical Industry
23(14)
Gregory J. Mossinghoff
Ethical Biotechnology
37(14)
Dr. Martine Rothblatt
The Emerging Position of Specialty Pharmaceutical Firms
51(20)
Dr. Anthony H. Wild
Do One Thing Really Well: Finding a Niche in Specialty Pharma
71
Dr. Cameron Durrant

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