The Photographer's MBA Everything You Need to Know for Your Photography Business

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2012-11-20
  • Publisher: Peachpit Pr
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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The Photographer's MBA takes into consideration the overall photography industry and discusses in depth how to set up, maintain, and grow a new photography business. Photographer Sal Cincotta - who runs a highly successful portrait, senior, and wedding photography business in St. Louis - first dives in to discuss the various corporate models (S-corp, C-corp, LLC, etc.), then, chapter by chapter, takes on the all-important business plan, basic accounting tips and tricks, business insurance, creating contracts, and model releases. He dives deep into understanding concepts surrounding costs and pricing, marketing and branding, and much more. At the end of each chapter, Cincotta closes with a checklist of tasks and action items to complete so that the reader gets the full benefit of the information provided - a clear opportunity to turn the information learned in the book into action to create a successful business for themselves. At the end of the book, there is also a list of resources - government and otherwise - for the reader to use.

Author Biography

Sal Cincotta is an international award-winning photographer, published author, and international speaker. He is one of the most sought after business consultants in the photo industry, helping studios and photographers take their businesses to the next level. His work has been featured on the cover of Professional Photographer and Rangefinder magazines, along with several national and regional bridal publications including Grace Ormond, Martha Stewart, Black Bride and Groom, St Louis Bride and Groom, and St Louis Bride. In addition, Sal is a monthly columnist for Rangefinder magazine. You can find out more about Sal and his work at http://salcincotta.com/.

Table of Contents


Chapter 1: So you want to be a photographer?
Chapter 2: Lets talk business
Chapter 3: Where it all comes together: The business plan
Chapter 4: Branding, your business identity
Chapter 5: The marketing plan
Chapter 6: The web and social media
Chapter 7: Costs and pricing
Chapter 8: The joy of contracts
Chapter 9: Finding your niche

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