Planning, Implementing, and Evaluating Health Promotion Programs: A Primer

by ;
  • ISBN13:


  • ISBN10:


  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2001-01-01
  • Publisher: Benjamin Cummings
  • View Upgraded Edition
  • Purchase Benefits
  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $74.00


This comprehensive text provides students with the background and application information needed to plan, implement, and evaluate health promotion programs in a variety of settings. The third edition of Planning, Implementing, and Evaluating Health Promotion Programs has been updated from beginning to end. This revision includes 142 new references, the addition of four more planning models, updated information on working with multicultural groups (Chs. 4-5 and 8-11), and Web activities at the end of each chapter. In addition, an Instructor's Manual and Test Bank has been created for this text.

Author Biography

James F. McKenzie Ball State University Brad L. Neiger Brigham Young University

Table of Contents

All chapters conclude with “Summary,” “Questions,” “Activities,” and “Activities on the Web.”
1. Health Education, Health Promotion, Health Educators, and Program Development.

Health Education and Health Promotion.
Health Educators.
Assumptions of Health Promotion.
Program Development.


2. Models for Health Education and Health Promotion Programming.
Consumer-Based Planning.
Other Planning Models.

3. Starting the Planning Process.
Gaining Support of Decision Makers.
Creating a Rationale.
Identifying a Planning Committee.
Parameters for Planning.

4. Assessing Needs.
What Is a Needs Assessment?
Acquiring Needs Assessment Data.
Conducting a Needs Assessment.
Assessment Protocol for Excellence in Public Health (APEX/PH).

5. Measurement, Measures, Data Collection, and Sampling.
Levels of Measurement.
Types of Measurement.
Desirable Characteristics of Data.
Methods of Data Collection.
Pilot Test.
Ethical Issues Associated with Data Collection.

6. Mission Statement, Goals, and Objectives.
Mission Statement.
Program Goals.
Goals and Objectives for the Nation.
Documents Related to Healthy People 2000 and 2010.

7. Theories and Models Commonly Used for Health Promotion Interventions.
Behavior Change Theories.
Health Behavior Models.
Cognitive-Behavioral Model of the Relapse Process.
Applying Theory to Practice.

8. Interventions.
Selecting Appropriate Intervention Activities.
Types of Intervention Activities.
Designing Health Promotion Interventions.


9. Community Organizing and Community Building.
Community Organizing and Its Assumptions.
The Processes of Community Organizing and Community Building.
Planned Approach to Community Health (PATCH).

10. Identification and Allocation of Resources.
Curricula and Other Instructional Resources.
Equipment and Supplies.
Financial Resources.

11. Marketing: Getting and Keeping People Involved in a Program.
Market and Marketing.
Marketing and the Diffusion Theory.
The Marketing Process and Health Promotion Programs.

12. Implementation: Strategies and Associated Concerns.
Strategies for Implementation.
Concerns Associated with Implementation.


13. Evaluation: An Overview.
Basic Terminology.
Purpose for Evaluation.
The Process for Evaluation.
Practical Problems in Evaluation.
Evaluation in the Program-Planning Stages.
Who Will Conduct the Evaluation?
Evaluation Results.

14. Evaluation Approaches, Framework, and Designs.
Evaluation Approaches.
Framework for Program Evaluation.
Selecting an Evaluation Design.
Experimental and Control Groups.
Evaluation Designs.
Internal Validity.
External Validity.

15. Data Analysis and Reporting.
Organization of Data.
Types of Analyses.
Interpreting the Results.
Evaluation Reporting.
Increasing Utilization of the Results.

Appendix A: Examples of a News Release and Copy for a Newspaper Column.
Appendix B: Examples of PSAs for Radio and Television.
Appendix C: McSmeltzer Corporation Smoking Policy.
Appendix D: Model Ordinance Eliminating Smoking in the Workplaces and Enclosed Public Places (100% Smoke Free).
Appendix E: How to Select the Right Vendor for Your Company's Health Promotion Program.
Appendix F: Organizations/Agencies Offering Health Promotion Materials.
Appendix G: Health Behavior Contract.
Appendix H: Examples of an Informed Consent Form for a Cholesterol Screening Program.
Appendix I: Sample Medical Clearance Form.
Appendix J: Code of Ethics for the Health Education Profession.
Appendix K: Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs.

Name Index.
Subject Index.

Rewards Program

Write a Review