Points on the Dial

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  • Format: Paperback
  • Copyright: 2010-01-20
  • Publisher: Duke Univ Pr
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The golden age of radio is often recalled as a time when the medium unified the nation, when families gathered around the radios in homes across the country to listen to live, commercially sponsored network broadcasts. InPoints on the Dial, Alexander Russo revises our understanding of radiors"s past by revealing the hidden histories of production, distribution, and reception practices during this era, which extended from the 1920s into the 1950s. Russo brings to light a tiered broadcasting system with intermingling but distinct national, regional, and local programming forms, sponsorship patterns, and methods of program distribution. Examining a wide range of practices, including regional networking, sound-on-disc transcription, the use of station representatives, spot advertising, and programming aimed at homes with several radios, he not only recasts our understanding of the relationship between national networks and local stations but also charts the development of new ways of listening-often distractedly rather than attentively-that set the stage for radio in the second half of the twentieth century.

Author Biography

Alexander Russo is Assistant Professor of Media Studies at The Catholic University of America.

Table of Contents

Acknowledgmentsp. ix
Introduction Narratives of Radio's Geographiesp. 1
The Value of a Namep. 17
Defining and Redefining National Network Radio
"The Lord is my Shepard I shall not want"p. 47
Regional Networks as Sites of Community and Conflict
Brought to You via Electrical Transcriptionp. 77
Sound-on-Disc Recording and the Perceptual Aesthetics of Radio Distribution Technologies
On the Spotp. 115
The spatial and Temporal Flow of spot Broadcasting
People with Money and Gop. 151
Locating Attention in the Human Geography of Radio Reception
Conclusion Open-End Gamep. 184
The legacy of Spots, Representatives, and Transcriptions
Notesp. 191
Bibliographyp. 241
Indexp. 257
Table of Contents provided by Ingram. All Rights Reserved.

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