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Political Campaign Communication: Principles and Practices

by Trent, Judith S.; Friedenberg, Robert V.

ISBN13: 9780742553033
ISBN10: 0742553035
Edition: 6th
Format: Paperback
Copyright: 2007-08-15
Publisher: Rowman & Littlefield Pub Inc

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1. Political Campaign Communication: Principles and Practices > ISBN13: 9780742553033

List Price: $39.95

Summary

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favoritea thoroughly researched, insightful, and reader-friendly text.

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Rent More, Save More! Use code: ECRENTAL

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Political Campaign Communication: Principles and Practices

Summary

Supplemental Materials

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