9781568028330

Polling and the Public : What Every Citizen Should Know

by
  • ISBN13:

    9781568028330

  • ISBN10:

    1568028334

  • Format: Paperback
  • Copyright: 2004-02-01
  • Publisher: Cq Pr

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Supplemental Materials

What is included with this book?

Author Biography

Herbert Asher is professor emeritus of political science at Ohio State University.

Table of Contents

Preface ix
Polling and the Public
1(27)
The Importance of Polls
2(1)
The Pervasiveness of Polls
3(2)
Commissioned Polls
5(9)
The Citizen as a Consumer of Polls
14(1)
Citizens' Views of Polls
15(5)
Polling and Democracy
20(7)
Exercises
27(1)
The Problem of Nonattitudes
28(22)
An Example of Nonattitudes
31(1)
The Use of Screening Questions
32(5)
Nonattitudes and the Middle Position in Survey Questions
37(4)
Response Instability and Nonattitudes
41(3)
Implications for Democracy and Public Policy
44(3)
Conclusion
47(2)
Exercises
49(1)
Wording and Context of Questions
50(19)
Question Wording
52(9)
Question Order and Context
61(6)
Conclusion
67(1)
Exercises
68(1)
Sampling Techniques
69(20)
Sampling Designs
70(7)
Sample Size and Sampling Error
77(3)
Total versus Actual Sample Size
80(2)
Response Rates
82(3)
Weighting the Sample
85(2)
Conclusion
87(1)
Exercises
87(2)
Interviewing and Data Collection Procedures
89(15)
Methods of Collecting Polling Information
90(4)
Interviewer Effects in Public Opinion Polling
94(4)
Internet Polling
98(4)
Conclusion
102(1)
Exercises
103(1)
The Media and the Polls
104(21)
Standards for Reporting Results
105(7)
Substantive Interpretation of Polls
112(5)
Media, Polls, and the News Reporting Emphasis
117(4)
Conclusion
121(2)
Exercises
123(2)
Polls and Elections
125(34)
Sponsors of Election Polls
125(1)
Types of Election Polls
126(15)
Uses of Polls by Candidates
141(1)
Polls in the Presidential Selection Process
142(5)
When and Why Election Predictions Are Wrong
147(8)
How Preelection Polls Affect Voters
155(2)
Conclusion
157(1)
Exercises
157(2)
Analyzing and Interpreting Polls
159(30)
Choosing Items to Analyze
160(12)
Examining Trends with Polling Data
172(2)
Examining Subsets of Respondents
174(6)
Interpreting Poll Results
180(5)
When Polls Conflict: A Concluding Example
185(2)
Exercises
187(2)
Polling and Democracy
189(13)
How to Evaluate Polls: A Summary
190(3)
Polls and Their Effect on the Political System
193(7)
Conclusion
200(1)
Exercise
201(1)
Web Sites 202(3)
References 205(18)
Index 223

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