Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Preface | p. xi |
Polling and the Public | p. 1 |
The Importance of Polls | p. 2 |
The Pervasiveness of Polls | p. 4 |
Commissioned Polls | p. 6 |
FRUGging, SUGging, and Pseudopolls | p. 8 |
The Citizen as a Consumer of Polls | p. 18 |
Citizens' Views of Polls | p. 19 |
Polling and Democracy | p. 26 |
Exercises | p. 35 |
The Problem of Nonattitudes | p. 37 |
An Example of Nonattitudes | p. 40 |
The Use of Screening Questions | p. 41 |
Nonattitudes and the Middle Position in Survey Questions | p. 47 |
Response Instability and Nonattitudes | p. 51 |
Implications for Democracy and Public Policy | p. 55 |
Conclusion | p. 58 |
Exercises | p. 60 |
Wording and Context of Questions | p. 63 |
Question Wording | p. 65 |
Question Order and Context | p. 81 |
Conclusion | p. 88 |
Exercises | p. 89 |
Sampling Techniques | p. 91 |
Nonprobability Sampling | p. 92 |
Sampling Designs | p. 93 |
Sample Size and Sampling Error | p. 103 |
Total versus Actual Sample Size | p. 106 |
Response Rates | p. 107 |
Weighting the Sample | p. 112 |
Conclusion | p. 115 |
Exercises | p. 116 |
Interviewing and Data Collection Procedures | p. 117 |
Methods of Collecting Polling Information | p. 118 |
Interviewer Effects in Public Opinion Polling | p. 123 |
Internet Polling | p. 129 |
Conclusion | p. 135 |
Exercises | p. 136 |
The Media and the Polls | p. 137 |
Standards for Reporting Results | p. 138 |
Substantive Interpretation of Polls | p. 146 |
Media, Polls, and the News Reporting Emphasis | p. 155 |
Conclusion | p. 159 |
Exercises | p. 161 |
Polls and Elections | p. 163 |
Sponsors of Election Polls | p. 163 |
Types of Election Polls | p. 164 |
Uses of Polls by Candidates | p. 181 |
Polls in the Presidential Selection Process | p. 184 |
When and Why Election Predictions Are Wrong | p. 189 |
How Preelection Polls Affect Voters | p. 200 |
Conclusion | p. 202 |
Exercises | p. 202 |
Analyzing and Interpreting Polls | p. 205 |
Choosing Items to Analyze | p. 206 |
Examining Trends with Polling Data | p. 221 |
Examining Subsets of Respondents | p. 225 |
Interpreting Poll Results | p. 229 |
When Polls Conflict: Some Final Thoughts | p. 234 |
Exercises | p. 236 |
Polling and Democracy | p. 237 |
How to Evaluate Polls: A Summary | p. 238 |
Polls and Their Effect on the Political System | p. 241 |
Conclusion | p. 250 |
Exercise | p. 251 |
Web Sites | p. 253 |
References | p. 257 |
Index | p. 279 |
Table of Contents provided by Ingram. All Rights Reserved. |