Popular Culture in a Globalised India

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2009-02-04
  • Publisher: Routledge

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As India celebrated the sixtieth anniversary of its independence, much praise was lavished on its emergence as a major player on the global stage. Its economic transformation and geopolitical significance as a nuclear power are matched by its globally resonant cultural resources. This book explores India's rich popular culture. Chapters provide illuminating insights into various aspects of the social, cultural, economic and political realities of contemporary globalised India. Structured thematically and drawing on a broad range of academic disciplines, the book deals with critical issues including: - Film, television and TV soaps - Folk theatre, Mahabharata-Ramayana ,myths, performance, ideology and religious nationalism - Music, dance and fashion - Comics, cartoons, photographs, posters and advertising - Cyberculture and the software industry - Indian feminisms - Sports and tourism - Food culture Offering comprehensive coverage of the emerging discipline of popular culture in India, this book is essential reading for courses on Indian popular culture and a useful resource for more general courses in the field of cultural studies, media studies, history, literary studies and communication studies.

Table of Contents

Local Resistance to Global Bangalore-Reading Minority Indian Cinema
Breaking News, Indian style: Politics, Democracy and Indian News Television
Emancipation or anchored individualism? Women and TV soaps in India
Indian Feminisms: Issues of sexuality and representation
The Tragada Bhavaiya Contribution to the making of Hindu Identity in Saurastra
The Mahabharata's Imprint on Contemporary Literature and Film
India: Religious Nationalism and changing profile of Popular Culture
Private Music: Individualism, Authenticity, and Genre Boundaries in Bombay Music Industry
Indian Popular Culture and its 'others': Bollywood dance and anti-nautch in twenty first century global India
From Zenana to Cinema : The impact of Royal Aesthetics on Bollywood Film
Gods, Kings, and Local Telugu Guys: Competing Visions of the Heroic in Indian Comic Books
The Gated Romance of 'India Shining': Visualising Urban Lifestyle in Advertisement of Residential Housing Development
Advertising in a globalised India
India goes to the Blogs: Cyberspace, Identity, Community
The Indian software industry-cultural factors underpinning its evolution
Opiate of the Masses or None in a Billion Trying to unravel the Indian Sporting Mystery
Going Places: Popular Tourism Writing in India
The Discreet Charm of Indian Street-food
Table of Contents provided by Publisher. All Rights Reserved.

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