#marketplace, .navbar, .container, .container-fluid, #media, #category, #ewards, #careers, .blueHeroSearchContainer, #photoHeroBanner, #etextbooks-page-2015, .slider-arrow, #books-page-2015, #my-account-wrapper-2015 {display:none;} .noscriptmsg p, .noscriptmsg h1 {color: #000;} body {background-color: #ccc !important; font-size: 14px; }

We're sorry, but eCampus.com doesn't work properly without JavaScript.

Either your device does not support JavaScript or you do not have JavaScript enabled.

How to enable JavaScript in your browser.

Need help? Call 1-855-252-4222

Rent now promotional banner

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Positioning: The Battle for Your Mind book cover, ISBN 9780071373586

Positioning: The Battle for Your Mind

by Ries, Al; Trout, Jack

ISBN13: 9780071373586
ISBN10: 0071373586
eBook ISBN(s): 9780071705875
Edition: 1st
Format: Paperback
Copyright: 2001-01-03
Publisher: McGraw Hill

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
1. Positioning: The Battle for Your Mind > ISBN13: 9780071373586

List Price: ~~$22.00~~ Save up to $20.59

Rent Book
$8.36

Free Shipping

Rent Textbook Options

TERM

PRICE

DUE

Semester

$8.80

Jul 21

Quarter

$8.36

May 29

Short Term

$7.92

May 12

IN STOCK USUALLY SHIPS IN 24 HOURS.

*This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

Buy Used
$1.41

Add to Cart

IN STOCK USUALLY SHIPS IN 24 HOURS.

Buy New
$21.98

Add to Cart

USUALLY SHIPS IN 3-4 BUSINESS DAYS

Digital
$24.75*

Rent Digital Options

DURATION

PRICE

Online: 1825 Days

Downloadable: Lifetime access - VitalSource

$24.75*

*To support the delivery of the digital material to you, a digital delivery fee of $3.99 will be charged on each digital item.

How To: Textbook Rental

Looking to rent a book? Rent Positioning: The Battle for Your Mind [ISBN: 9780071373586] for the semester, quarter, and short term or search our site for other textbooks by Ries, Al; Trout, Jack. Renting a textbook can save you up to 90% from the cost of buying.

Summary

This business classic deals with the problems of communicating to a skeptical, media-blitzed public.

Author Biography

Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.

Table of Contents

Chapter 1. What Positioning Is All About.

Chapter 2. The Assault on the Mind.

Chapter 3. Getting Into the Mind.

Chapter 4. Those Little Ladders in Your Head.

Chapter 5. You Can't Get There From Here.

Chapter 6. Positioning of a Leader.

Chapter 7. Positioning of a Follower.

Chapter 8. Repositioning the Competition.

Chapter 9. The Power of the Name.

Chapter 10. The No-Name Trap.

Chapter 11. The Free-Ride Trap.

Chapter 12. The Line-Extension Trap.

Chapter 13. When Line Extension Can Work.

Chapter 14. Positioning a Company: Xerox.

Chapter 15. Positioning a Country: Belgium.

Chapter 16. Positioning an Island: Jamaica.

Chapter 17. Positioning a Product: Milk Duds.

Chapter 18. Positioning a Service: Mailgram.

Chapter 19. Positioning a Long Island Bank.

Chapter 20. Positioning a New Jersey Bank.

Chapter 21. Positioning a Ski Resort: Stowe.

Chapter 22. Positioning the Catholic Church.

Chapter 23. Positioning Yourself and Your Career.

Chapter 24. Positioning Your Business.

Chapter 25. Playing the Positioning Game.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program

%>