The Power of Infographics Using Pictures to Communicate and Connect With Your Audiences

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2012-06-15
  • Publisher: Que Publishing

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Need to overcome information overload and get your message across? Infographics are your secret weapon. Using them, you can deliver knowledge and ideas visually, so your audiences can understand them quickly - and take action. In The Power of Infographics, Mark Smiciklas shows how to create powerful infographics: visual representations capable of transforming complex data or concepts into intuitive, instant knowledge. Writing from a business perspective, Smiciklas reveals how to use infographics both inside and outside the organization: to build brands, make sales, serve clients, align teams behind new strategies, and more. This straightforward, visual, common-sense based book explains: * What infographics are, and why they work so well * How to visualize statistical data, business processes, time, geography, lists, relationships, and concepts * How to communicate the "personal" through infographics * Best practices for observation, processing ideas, creating highly effective infographics, and publishing them * How to plan for and measure the ROI of infographics * And much more...

Author Biography

Mark Smiciklas is the president of Intersection Consulting, a Vancouver-based digital marketing and communications agency that teaches organizations how to leverage the dynamics of Web 2.0 to achieve business goals. He is an established digital marketing and social media practitioner recognized for his visual thinking and strategic, no-nonsense approach. His service offering is framed by core beliefs in listening, stakeholder engagement, trust creation, and employee empowerment. An interest in the evolution of social business continues to motivate him, as does a passion for teaching. Smiciklas has developed and taught social media strategy classes for undergraduates and adult learners at a number of Canadian universities. He also has spoken about a wide variety of digital marketing topics at corporate and public events and workshops. His genuine love of technology and people continues to ignite ongoing learning and new thinking that aim to help individuals and organizations connect with their audiences. Smiciklas hangs out full-time at intersectionconsulting.com/ blog. He can be found on Twitter at @Intersection1. He is also a regular contributor to socialmediaexplorer.com, the popular digital and social media marketing and online communications blog. He lives in North Vancouver, BC, Canada, with his lovely wife, three kids, and Max the dog.

Table of Contents

Visual Communication
Infographics 101p. 3
What Are Infographics?p. 3
Infographics Definedp. 3
Infographic Historyp. 3
The Science of Visualizationp. 6
Hardwiringp. 7
Easy on the Mindp. 7
Visual Learningp. 11
Why Infographics Work for Businessp. 12
Easy to Digestp. 12
Shareabilityp. 15
The "Cool" Factorp. 16
Endnotesp. 16
Business Information Needs
Visualizing Numbers and Conceptsp. 21
Statisticsp. 21
Using Data to Tell a Storyp. 22
The Benefits of Visualizing Researchp. 24
Understanding the Risksp. 25
Ideas and Conceptsp. 26
Using Visual Metaphorsp. 27
Using Cartoons to Communicate Your Idea'sp. 30
Case Study: The Kronos ôTime Well Spent" Cartoon Seriesp. 33
Endnotesp. 34
Visualizing how things work and are Connectedp. 35
Processp. 35
The Jargon Dilemmap. 37
Infographics Help Explain What You Dop. 38
Hierarchyp. 42
Business Hierarchiesp. 42
Relationshipsp. 47
Simplified Systems Thinkingp. 49
Business Modelsp. 49
Endnotesp. 55
Visualizing Who, When, and Wherep. 57
Personalityp. 57
Brand Humanizationp. 58
Infographic Resumesp. 60
Chronologyp. 65
Business Timelinesp. 65
Geographyp. 69
Business Mapsp. 69
Endnotesp. 72
Creating Infographics
Infographic Prep Workp. 75
Purposep. 77
Understanding Your Audiences' Information Needsp. 77
Audience Analysisp. 77
Setting Infographic Objectivesp. 79
The Art of Observationp. 82
Seeingp. 82
Listeningp. 83
Endnotesp. 86
Processing Your Ideasp. 87
Recording Your Thoughtsp. 87
I'm Not an Artistp. 87
Different Ways to Documentp. 88
Info-Synthesisp. 90
The Five W's (and One H) of Infographicsp. 94
Endnotesp. 98
Designing Your Infographicsp. 99
The Criticsp. 99
Infographic DIYp. 100
An Infographic Rantp. 100
The DIY Infographic Formulap. 103
Outsourcingp. 108
Going Prop. 109
Working with Studentsp. 114
Endnotesp. 118
Publishing Your Infographicsp. 119
Audience Researchp. 119
Online Publishing Channelsp. 120
Infographic Home Basep. 122
Infographic Outpostsp. 126
Offline Publishing Opportunitiesp. 133
Endnotesp. 133
Business Value
Infographics as an Internal and External Communication Toolp. 137
Using Infographics to Build Your Brandp. 137
The Business of Infographicsp. 138
Content Marketingp. 139
Promoting Your Infographicsp. 148
Infographics Inside the Organizationp. 153
Internal Adoption of Infographicsp. 153
Internal Communication Opportunitiesp. 154
Endnotesp. 155
Infographic ROIp. 157
Measuring the VOI (Value of Infographics)p. 159
Tangible Metricsp. 160
Intangible Benefitsp. 163
Infographic Resourcesp. 165
Guide to Visual Elementsp. 165
Infographic Toolsp. 175
Visualization Toolsp. 175
Design Elementsp. 178
Further Readingp. 179
The Back of the Napkin: Solving Problems and Selling Ideas with Picturesp. 179
Creating More Effective Graphsp. 179
Envisioning Informationp. 180
Graph Design for the Eye and Mindp. 180
Information Graphics: A Comprehensive Illustrated Referencep. 180
Information Visualization: Perception for Designp. 180
Marks and Meaning, version zerop. 180
Now You See It: Simple Visualization Techniques for Quantitative Analysisp. 181
Slide:ology: The Art and Science of Creating Great Presentationsp. 181
Visual Language: Global Communication for the 21st Centuryp. 181
The Wall Street Journal Guide to Information Graphics: The Dos and Don'ts of Presenting Data, Facts, and Figuresp. 181
Information Designers, Consultants, and Agenciesp. 181
Agenciesp. 182
Freelance Designersp. 184
Consultantsp. 187
Indexp. 189
Table of Contents provided by Ingram. All Rights Reserved.

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