The Power Presenter Technique, Style, and Strategy from America's Top Speaking Coach

by Weissman, Jerry

• ISBN13: 9780470376485
• ISBN10: 0470376481
• Format: Hardcover
• Copyright: 2009-02-03
• Publisher: Wiley

Summary

Learn the successful presentation techniques used in over 500 IPO road shows and featured in The Wall Street Journal and Fast Company.Jerry Weissman is the presentations coach to Microsoft, Cisco Systems, and many of America's top executives, including founding Yahoo CEO Tim Koogle, Intuit founder Scott Cook, Netflix founder and CEO Reed Hastings, and many others. The San Jose Mercury News says that Weissman's IPO presentation coaching "is worth 10% on a company stock." Learn why your body language and voice are more important than your words, how to present with poise and confidence naturally, and how to connect with any audience emotionally. Filled with illustrative case studies of Barack Obama, Ronald Reagan, George W. Bush, John F. Kennedy, and many others, The Power Presenter will bring out the best in anyone who has to stand and deliver.Readers of The Power Presenter will have access to video clips referenced in the book.

Author Biography

Jerry Weissman is America's leading corporate presentations coach with a client list that includes top executives at Yahoo!, Cisco Systems, Microsoft, Intel, Netflix, and many others. He has coached more than 500 IPO road show presentations that have raised hundreds of billions of dollars in the stock market. He is the founder of Power Presentations, Ltd., and has helped another 500 firms develop and deliver their mission-critical business presentations. His previous books include In the Line of Fire and Presenting to Win, named as one of eight "must-read" books by Fortune magazine. For more information, please visit www.powerltd.com.

Table of Contents

Preface The Wrong Way and the Right Way to Coach Presentations	p. xiii
Case Study
Introduction How Speaking Style and Delivery Can Raise the Value of an IPO	p. xvii
Case Studies: Cisco Systems; Isilon Systems; Two Weeks of an IPO Road Show; RetailRoadshow.com
Your Actions Speak Louder than Your Words	p. 1
Case Studies
The Crucial Task: Creating Audience Empathy	p. 15
Case Studies: The Deer in the Headlights Revisited; Shocking British Couples; Italina Laboratory Monkeys; Robert Krulwich
The Betterflies in Your Stomach	p. 27
Case Study: September Morn
How to Prepare Your Content	p. 35
Case Studies
You Can Be a Poer Presenter-Charisma Not Required	p. 45
Case Studies: The Transformations of
The Mental Method of Presenting: Make the Buterflies Fly in Formation	p. 57
Case Studies: The Actors Studio; Barack Obama versus Hillary Rodham Clinton
Learn to Speak with Your Body Language	p. 81
Case Studies
Control Your Cadence	p. 115
Case Studies: The Frenchman Who Paused
Masters of the Game	p. 145
Case Studies
What Every Speaker Can Learn from Barack Obama	p. 163
Case Studies
Graphics Synchronization	p. 179
Case Studies
Graphics and Narrative	p. 199
Case Studies
The Power Presentations Pyramid	p. 211
Case Study: The NAFTA Debate: Al Gore vs. Ross Perot
Coda-Ending with he Begining	p. 227
Case Studies: Ronald Reagan and Joe Moglia Reprised; Cindy Burgdorf, SanDisk
Acknowledgments	p. 231
Notes	p. 235
Index	p. 241
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