9780538728751

Power Tools for Business Writing

by ;
  • ISBN13:

    9780538728751

  • ISBN10:

    0538728752

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2005-03-04
  • Publisher: South-Western Educational Pub

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $93.95 Save up to $23.49
  • Buy Used
    $70.46
    Add to Cart Free Shipping Icon Free Shipping

    USUALLY SHIPS IN 2-4 BUSINESS DAYS

Supplemental Materials

What is included with this book?

Summary

POWER TOOLS FOR BUSINESS WRITING is a results-oriented program that boosts writing skills by 35 percent in just 12 to 15 hours. Focus is on the practical, beginning with "quick starting tools," that include overcoming writer's block, using the clustering technique to generate ideas, maintaining momentum, and hammering out an efficient first draft. The essential basics of grammar and punctuation are covered briefly. In addition, active and passive voice, dummy subjects, and weak verbs are presented. Then techniques are presented for refining the first draft with parallel structure, correct placement of modifiers, and clear pronoun references. Next persuasive writing, effective sentence and paragraph structure, and methods of organizing and delivering information to fit the audience are covered. Guidelines for writing and formatting result-oriented e-mail, memos, and letters are provided along with advice on proofreading. Included are self-testing exercises and review sheets. An instructor's resource CD includes a detailed instructor's manual, lesson plans, guided-learning-style PowerPoint slides, and a full set of quiz and testing materials.

Table of Contents

Preface vii
Quick Starting Tools
Writer's Block
1(1)
Clustering to Generate Ideas
2(3)
Techniques for Maintaining Momentum
5(1)
Efficient First Draft
5(4)
Grammar Foundations
Important Grammar Elements
9(3)
Complete Sentences
12(2)
Common Subject and Verb Agreement Errors
14(3)
Power Tools for Emphasis and Conciseness
Active and Passive Voice
17(3)
Dummy Subjects
20(1)
Camouflaged and Weak Verbs
21(4)
Punctuation Essentials
Use of the Comma
25(1)
Use of the Colon
26(1)
Use of the Semicolon
27(4)
Power Tools for Balance and Clarity
Use Parallel Structure
31(2)
Place Modifiers Correctly
33(2)
Use Clear Pronoun References
35(1)
Avoid ``Stacks of Nouns''
36(3)
Custom Tools to Persuade Readers
Needs of the Reader
39(3)
Positive Tone --- A Key Factor
42(5)
Framing Tools
Effective Sentences
47(2)
Clearly Focused Paragraphs
49(2)
Transitions
51(6)
Sound Blueprints
Planning and Organization
57(3)
Organizational Patterns
60(2)
Effective Introductions and Closings
62(2)
Direct Pattern for Results-Oriented Messages
64(4)
Persuasive Messages
68(1)
Indirect Pattern for Bad News
68(5)
Formatting and Fine-Tuning Tools
E-mail, Memo, or Letter
73(2)
Document Formats
75(5)
Results-Oriented E-mail Messages
80(4)
Outdated Terms
84(1)
Redundancies
85(2)
Long-Winded and Abstract Terms
87(1)
Specific, Measurable Terms
88(1)
Qualifiers
89(2)
Professional Finishing Tools
Proofreading and Editing of Final Content
91(7)
APPENDIX
Assess Your Writing: Does It Meet Business Standards?
98(1)
Internet Writing Resources
99(1)
Proofreaders' Marks
100(1)
Power Tools Writing Project
101(1)
Topic Choices
101(1)
Practice Posttest
102(3)
Quick Reference 1 105(2)
Quick Reference 2 107(2)
Quick Reference 3 109(2)
Quick Reference 4 111

Rewards Program

Reviews for Power Tools for Business Writing (9780538728751)