Pr for People: Be Famous for Who You Are and What You Do

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  • Format: Paperback
  • Copyright: 2009-12-06
  • Publisher: Edk Distribution
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This carefully thought out and well-crafted PR primer gives people all of the pieces they need to create a solid brand identity that will help them to get hired, develop their careers and increase their business.Now, in order to be seen and heard above the din and to reach the right target audiences, everyone must build a solid brand identity. By following the Ps of PRforPeople, you will increase awareness for who you are and what you do.To promote you, your brand, and your business, you must carefully plan all elements of your promotion, which include the following Ps of PRforPeople: Persona, Positioning, Perception, Platform, Planning, Press, Pitching, Partnering, Performance and Persistence.All of these pieces together help to create a brand identity where the whole is greater than the sum of its parts so that your message about who you are and what you do breaks through the clutter in a way that will help to develop your career and increase your business.

Author Biography

Patricia Vaccarino has over 20 years of experience working with a wide range of clients, in all areas of public relations: managing worldwide campaigns for global companies and developing strategy for small companies, startup ventures, non-profits, foundations, and individuals. She owns her own public relations firm Xanthus Communications http://www.xanthuscom.com, and currently represents over 150 individuals, many of whom can be viewed on http://www.prforpeople.com. ˘PRforPeople satisfies my desire to share what I know,÷ says Vaccarino. ˘Building a strong and memorable professional brand is no longer a luxury; it's a matter of survival. We all need to be in charge of our own brand destiny.÷

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