did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780897895910

A Practical Guide to Enrollment and Retention Management in Higher Education

by
  • ISBN13:

    9780897895910

  • ISBN10:

    0897895916

  • Format: Hardcover
  • Copyright: 1998-09-30
  • Publisher: Greenwood Pub Group
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $64.00

Summary

Practical and applicable suggestions are given to the reader on how to write and implement a marketing plan, how to design effective publications, and the role of advertising in college enrollment. The author stresses the importance of financial aid in enrollment and retention management. Suggestions are given on how to integrate financial aid into the marketing, admissions, and retention management programs. The elements of an effective financial counseling and debt management program are given. The importance of retention management in enrollment management and the elements of a successful retention management program provide the reader with suggestions on how to integrate the two programs. The inclusion of over 40 retention management suggestions offers higher education administrators a practical formula for implementing effective retention management programs.

Author Biography

MARGUERITE J. DENNIS is Vice President for Development and Enrollment at Suffolk University in Boston.

Table of Contents

Preface ix(4)
Acknowledgments xiii
Introduction 1(6)
1. What Is Enrollment Management?
7(6)
2. Who Is an Enrollment Manager?
13(6)
3. The Future of Enrollment Management
19(8)
4. The Role of Research in Enrollment Management
27(4)
5. Marketing
31(6)
6. Telecounseling: Pick Up the Phone
37(4)
7. Publications
41(10)
8. Advertising
51(4)
9. The Role of Faculty in Enrollment and Retention Management
55(4)
10. Financial Aid
59(18)
11. Retention Management
77(22)
12. Outcomes
99(6)
13. Evaluation
105(4)
14. Success and Failure
109(4)
15. Change: Our Constant Companion
113(4)
16. Conclusion
117(4)
Appendix: Lists and Reports 121(8)
Bibliography 129(6)
Index 135

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program