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Purchase Benefits
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List of Figures | p. vii |
Perface xi | |
Acknowledgements | p. xv |
The Benefits of Research | p. 1 |
Why Research Matters | p. 1 |
Using This Book | p. 7 |
References | p. 13 |
The Research Process | p. 15 |
Finding a Topic | p. 17 |
Formulating Questions | p. 22 |
Defining the Population | p. 23 |
Selecting a Research Design | p. 24 |
Gathering Data | p. 29 |
Interpreting the Evidence | p. 31 |
Telling the Story | p. 32 |
References | p. 33 |
Content Analysis | p. 35 |
Finding a Topic | p. 38 |
Formulating Questions | p. 45 |
Defining the Population | p. 46 |
Selection a Research Design | p. 50 |
Gathering Data | p. 56 |
Interpreting the Evidence | p. 60 |
Telling the Story | p. 63 |
References | p. 64 |
Interviews and Focus Groups | p. 67 |
Finding a Topic | p. 76 |
Formulating Questions | p. 82 |
Defining the Population | p. 83 |
Selecting a Research Design | p. 88 |
Gathering Data | p. 93 |
Interpreting the Evidence | p. 98 |
Telling the Story | p. 103 |
References | p. 105 |
Observation and Usability | p. 109 |
Finiding a Topic | p. 111 |
Formulating Questions | p. 117 |
Defining the Population | p. 119 |
Selecting a Research Design | p. 121 |
Gathering Data | p. 124 |
Interpreting the Evidence | p. 126 |
Telling the Story | p. 127 |
References | p. 128 |
Experimental Research | p. 131 |
Finding a Topic | p. 132 |
Formulating Questions | p. 136 |
Defining the Population | p. 138 |
Selecting a Research Design | p. 144 |
Gathering Data | p. 152 |
Interpreting the Evidence | p. 156 |
Telling the story | p. 160 |
References | p. 163 |
Bibliometrics | p. 165 |
Finding a Topic | p. 167 |
Formulating Questions | p. 171 |
Defining the Population | p. 173 |
Selecting a Research Design | p. 176 |
Gathering Data | p. 181 |
Interpreting the Evidence | p. 183 |
Telling the Story | p. 190 |
References | p. 193 |
Action Research | p. 195 |
Finding a Topic | p. 199 |
Defining the Population | p. 202 |
Formulating Questions | p. 205 |
Selecting a Research Design | p. 207 |
Gathering Data | p. 210 |
Interpreting the Evidence | p. 211 |
Telling the Story | p. 211 |
References | p. 213 |
Classroom Research | p. 215 |
Finding a Topic | p. 217 |
Formulating Questions | p. 220 |
Defining the Population | p. 223 |
Selecting a Research Design | p. 224 |
Gathering Data | p. 228 |
Interpreting the Evidence | p. 229 |
Telling the Story | p. 232 |
References | p. 234 |
Avoiding Common Pitfalls in Research | p. 237 |
Asking the Wrong Questions | p. 238 |
Gathering Data in the Wrong Context | p. 241 |
Using Unrepresentative Samples of Not Recognizing Response Bias | p. 242 |
Seeing What You Want to See | p. 243 |
Heisenberg's Uncertainty principle | p. 245 |
Presenting Numbers without Addressing Their Significance | p. 246 |
Jumping to Conclusions | p. 247 |
Legal and Ethical Guidelines for Research | p. 250 |
References | p. 265 |
Synergies in Research | p. 267 |
Researching from your Job | p. 267 |
Conducting Meta-Analyses | p. 273 |
Performing Secondary Research | p. 275 |
References | p. 278 |
Index | p. 281 |
About the Authors | p. 309 |
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