9781555705916

List of Figures	p. vii
Perface xi
Acknowledgements	p. xv
The Benefits of Research	p. 1
Why Research Matters	p. 1
Using This Book	p. 7
References	p. 13
The Research Process	p. 15
Finding a Topic	p. 17
Formulating Questions	p. 22
Defining the Population	p. 23
Selecting a Research Design	p. 24
Gathering Data	p. 29
Interpreting the Evidence	p. 31
Telling the Story	p. 32
References	p. 33
Content Analysis	p. 35
Finding a Topic	p. 38
Formulating Questions	p. 45
Defining the Population	p. 46
Selection a Research Design	p. 50
Gathering Data	p. 56
Interpreting the Evidence	p. 60
Telling the Story	p. 63
References	p. 64
Interviews and Focus Groups	p. 67
Finding a Topic	p. 76
Formulating Questions	p. 82
Defining the Population	p. 83
Selecting a Research Design	p. 88
Gathering Data	p. 93
Interpreting the Evidence	p. 98
Telling the Story	p. 103
References	p. 105
Observation and Usability	p. 109
Finiding a Topic	p. 111
Formulating Questions	p. 117
Defining the Population	p. 119
Selecting a Research Design	p. 121
Gathering Data	p. 124
Interpreting the Evidence	p. 126
Telling the Story	p. 127
References	p. 128
Experimental Research	p. 131
Finding a Topic	p. 132
Formulating Questions	p. 136
Defining the Population	p. 138
Selecting a Research Design	p. 144
Gathering Data	p. 152
Interpreting the Evidence	p. 156
Telling the story	p. 160
References	p. 163
Bibliometrics	p. 165
Finding a Topic	p. 167
Formulating Questions	p. 171
Defining the Population	p. 173
Selecting a Research Design	p. 176
Gathering Data	p. 181
Interpreting the Evidence	p. 183
Telling the Story	p. 190
References	p. 193
Action Research	p. 195
Finding a Topic	p. 199
Defining the Population	p. 202
Formulating Questions	p. 205
Selecting a Research Design	p. 207
Gathering Data	p. 210
Interpreting the Evidence	p. 211
Telling the Story	p. 211
References	p. 213
Classroom Research	p. 215
Finding a Topic	p. 217
Formulating Questions	p. 220
Defining the Population	p. 223
Selecting a Research Design	p. 224
Gathering Data	p. 228
Interpreting the Evidence	p. 229
Telling the Story	p. 232
References	p. 234
Avoiding Common Pitfalls in Research	p. 237
Asking the Wrong Questions	p. 238
Gathering Data in the Wrong Context	p. 241
Using Unrepresentative Samples of Not Recognizing Response Bias	p. 242
Seeing What You Want to See	p. 243
Heisenberg's Uncertainty principle	p. 245
Presenting Numbers without Addressing Their Significance	p. 246
Jumping to Conclusions	p. 247
Legal and Ethical Guidelines for Research	p. 250
References	p. 265
Synergies in Research	p. 267
Researching from your Job	p. 267
Conducting Meta-Analyses	p. 273
Performing Secondary Research	p. 275
References	p. 278
Index	p. 281
About the Authors	p. 309
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Practical Research Methods for Librarians and Information Professionals

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