PRACTICE OF PUBLIC RELATIONS

by Seitel, Fraser P.

• ISBN13: 9780024088406
• ISBN10: 0024088404
• Edition: 6th
• Format: Hardcover
• Copyright: 1994-12-15
• Publisher: Pearson

Summary

Long admired as the "practitioners" Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader thru the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and most importantly how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.&&

Table of Contents

Evolution

What is Public Relations?

The Growth of Public Relations

Preparation/Process

Communication

Public Opinion

Management

Ethics

The Law

Research

The Publics

Print Media Relations

Electronic Media Relations

Employee Relations

Multicultural Community Relations

Government Relations

Consumer Relations

International Relations

Implementation

Public Relations Writing

Public Relations and the Internet

Integrated Marketing Communications

Crisis Management

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