Preparing Effective Business Plans An Entrepreneurial Approach

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2008-01-02
  • Publisher: Prentice Hall
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Welcome to the Entrepreneurial Revolution. In this time of rapid change and amazing opportunity, the Prentice Hall Entrepreneurship Series has been created to provide direction, guidance, and insight to faculty members and students interested in pursuing an entrepreneurial path. This evolving series features top scholars in the field sharing their perspectives on the most critical issues and challenges in the emerging field of entrepreneurship. The books in the series are purposely designed to emphasize flexibility and innovation in the entrepreneurship curriculum and classroom. As a central theme, entrepreneurship is approached as a way of thinking and acting that can be applied in all walks of life. The series addresses both the contexts for (e.g., start-up firms, family businesses, high growth ventures, non-profits, corporations, the public sector) and the facilitators of entrepreneurship (e.g., creativity, planning, opportunity recognition, resources, networks, teams). The series has been developed and will continually evolve to present readers with a range of state-of-the-art perspectives that speak to individual aspects of entrepreneurship. We hope you enjoy your entrepreneurial journey! Book jacket.

Table of Contents

Prefacep. xiii
About the Authorp. xvii
Starting the Processp. 1
Why Plan?p. 1
Introductionp. 1
Reasons for Writing a Business Planp. 2
Who Reads the Business Plan and What Are They Looking For?p. 6
Guidelines for Writing a Business Planp. 8
Types of Businessesp. 13
The Plan for the Bookp. 14
Chapter Summaryp. 17
Review Questionsp. 18
Application Questionsp. 19
Endnotesp. 20
What to do Before the Business Plan is Writtenp. 21
Developing and Screening Business Ideasp. 21
Introductionp. 21
Three Most Common Sources of New Business Ideasp. 22
Changing Environmental Trendsp. 23
Technological Advancesp. 26
Political Action and Regulatory Changesp. 26
Unsolved Problemsp. 27
Gaps in the Marketplacep. 28
Techniques for Generating Ideasp. 32
Brainstormingp. 32
Focus Groupsp. 33
Library and Internet Researchp. 34
First Screenp. 35
Strength of the Business Ideap. 36
Industry-Related Issuesp. 37
Market- and Customer-Related Issuesp. 38
Founder- (or Founders-) Related Issuesp. 39
Financial Issuesp. 40
Chapter Summaryp. 41
Review Questionsp. 42
Application Questionsp. 42
Endnotesp. 43
First Screenp. 44
Internet Resource Tablep. 48
Feasibility Analysisp. 53
Introductionp. 53
Template for Completing a Feasibility Analysisp. 54
Product/Service Feasibilityp. 56
Industry/Target Market Feasibility Analysisp. 60
Organizational Feasibility Analysisp. 63
Financial Feasibility Analysisp. 65
Chapter Summaryp. 67
Review Questionsp. 68
Application Questionsp. 68
Endnotesp. 69
Full Feasibility Analysisp. 70
Preparing a Business Planp. 81
Introductory Material, Executive Summary, and Description of the Businessp. 81
Introductionp. 81
Cover Page and Table of Contentsp. 82
Cover Pagep. 82
Table of Contentsp. 83
Executive Summaryp. 83
Formatp. 83
Contentp. 87
Company Descriptionp. 88
Company Historyp. 91
Mission Statementp. 92
Products and Servicesp. 93
Current Statusp. 94
Legal Status and Ownershipp. 95
Selecting the Name for a Businessp. 96
Primary Consideration in Naming a Businessp. 96
Legal Issuesp. 97
Chapter Summaryp. 98
Review Questionsp. 98
Application Questionsp. 99
Endnotesp. 100
Industry Analysisp. 101
Introductionp. 101
Industry Definitionp. 103
Industry Size, Growth Rate, and Sales Projectionsp. 104
Industry Sizep. 105
Industry Growth Ratep. 107
Industry Sales Projectionsp. 109
Industry Characteristicsp. 109
Industry Structurep. 109
Nature of Participantsp. 113
Ratiosp. 114
Key Success Factorsp. 114
Industry Trendsp. 115
Environmental Trendsp. 116
Business Trendsp. 118
Long-Term Prospectsp. 118
How the Industry Analysis Affects and Is Affected by Other Sections of the Planp. 119
Chapter Summaryp. 120
Review Questionsp. 120
Application Questionsp. 121
Endnotesp. 122
Market Analysisp. 123
Introductionp. 123
Market Segmentation and Target Market Selectionp. 124
Market Segmentationp. 127
Selecting a Target Marketp. 128
Target Market Size and Trendsp. 129
Buyer Behaviorp. 133
Competior Analysisp. 134
Identification of Direct, Indirect, and Future Competitorsp. 134
Competitive Analysis Gridp. 138
Preparing the Content of an Effective Business Plan Presentationp. 239
Sample Business Plan Presentationp. 240
Chapter Summaryp. 253
Review Questionsp. 254
Application Questionsp. 255
Endnotesp. 255
Name Indexp. 257
Subject Indexp. 259
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