The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

by Gallo, Carmine

• ISBN13: 9780071636087
• ISBN10: 0071636080
• Edition: 1st
• Format: Hardcover
• Copyright: 2009-10-02
• Publisher: McGraw Hill

Summary

"The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences." --Cliff Atkinson, author ofBeyond Bullet Points and The Activist Audience . . .Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard-and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.The Presentation Secrets of Steve Jobsis as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With this revolutionary approach, you'll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way."No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences." --Rob Enderle, The Enderle Group"Now you can learn from the best there is--both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods." --David Meerman Scott, bestselling author ofThe New Rules of Marketing & PR and World Wide Rave

Author Biography

Carmine Gallo writes a bi-weekly column.for Businessweek.com and has been a featured contributor.to several other major websites including MSNBC,.Military.com, Always On, AOL and Yahoo Finance. Gallo personally coaches leading executives for keynote speeches,.media interviews, product launches, and book tours.

Table of Contents

Acknowledgments	p. vii
Prologue:How to be Insanely Great in Front of Any Audience	p. ix
Create the History	p. 1
Plan in Analog	p. 3
Answer the One Question That Matters Most	p. 15
Develop a Messianic Sense of Purpose	p. 27
Create Twitter-Like Headlines	p. 39
Draw a Road Map	p. 49
Introduce the Antagonist	p. 63
Reveal the Conquering Hero	p. 75
Obey the Ten-Minute Rule	p. 83
Deliver the Experience	p. 85
Channel Their Inner Zen	p. 87
Dress Up Your Numbers	p. 105
Use ôAmazingly Zippyö Words	p. 113
Share the Stage	p. 127
Stage Your Presentation with Props	p. 137
Reveal a ôHoly Shitö Moment	p. 151
Schiller Learns from the Best	p. 161
Refine and Rehearse	p. 165
Master Stage Presence	p. 167
Make it Look Effortless	p. 179
Wear the Appropriate Constume	p. 195
Toss the Script	p. 199
Have Fun	p. 207
Encore:One More Thing	p. 215
Notes	p. 219
Index	p. 233
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