Presenting Service: The Ultimate Guide for the Foodservice Professional, 2nd Edition

by ;
  • ISBN13:


  • ISBN10:


  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2006-03-01
  • Publisher: Wiley

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $106.66 Save up to $63.46
  • Rent Book $53.33
    Add to Cart Free Shipping


Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


A detailed approach to providing service in restaurants and foodservice operations Service starts when a customer walks into a restaurant and doesn't end until he or she walks out. Presenting Service, Second Edition, is an up-to-date, hands-on guide for managers that presents the essential skills and know-how to direct a foodservice staff through a successful, completely enjoyable dining experience.Packed with checklists, objectives, key terms, and chapter summaries and reviews, this Second Edition features a new chapter on bar and beverage service that includes coverage of specialty coffees as well as insightful cocktail and wine service advice for better serving and recommending alcoholic and nonalcoholic beverages to guests. Other valuable features of this revised edition include: A new chapter on classic service styles, including the techniques of French, Russian, American, English, and Chinese dining A new chapter on table etiquette that contains a historical perspective as well as thorough coverage of etiquette rules concerning special foods and various cultures, such as European, Chinese, Indian, and Middle Eastern dining Customer Service and Foodservice Security boxes that identify tips and best practices for handling customer and security issues A new appendix covering the duties of service workers that explains the responsibilities of the frontline staff, including the host, server, bus person, and bar server

Author Biography

Lendal H. Kotschevar, PhD, FMP, is Professor Emeritus at Florida International University.</p> <p>Valentino Luciani, CHE, is a former lecturer in the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas.

Table of Contents

Chapter 1: A Historical Overview of Service.
The Age of Service.
Service: A Total Concept.
A Historical Overview of Service.
Chapter Summary.
Chapter Review.
Case Studies.
Chapter 2: The Professional Server.
The Demeanor and Attitude of Successful Servers.
Learning Skills.
Product Knowledge.
Suggestive Selling.
Finding Work.
Laws Affecting Servers.
Chapter Summary.
Chapter Review.
Case Studies.
Chapter 3: Exceeding People’s Needs.
Managing Guest Complaints.
Serving Guests with Special Needs.
Chapter Summary.
Chapter Review.
Case Studies.
Chapter 4: Service Mise en Place.
Getting Ready.
Clearing and Resetting Tables.
Ending the Meal.
Quick-service Mise en Place.
The Cash Bank.
Chapter Summary.
Chapter Review.
Case Studies.
Chapter 5: Service in Various Industry Segments.
Banquet Service.
Service for Specific Meals.
Buffet Service.
Other Service.
Chapter Summary.
Chapter Review.
Case Studies.
Chapter 6: Service Areas and Equipment.
Dining Area Equipment.
Table Service Equipment.
Service Staff.
Chapter Summary.
Chapter Review.
Case Studies.
Chapter 7: Classic Service Styles.
French Service.
Russian Service.
American Service.
English Service.
Chinese Service.
Chapter 8: Serving the Meal.
Steps in Serving.
Greeting and Seating the Guests.
General Rules and Procedures for Serving.
Taking the Order.
Serving the Guests.
Clearing Tables.
Presenting the Check and Saying Goodbye.
Formal Dining.
The Busperson’s Role.
Chapter Summary.
Chapter Review.
Case Studies.
Chapter 9: Bar And Beverage Service.
Some Important Facts about Beverage Alcohol.
Knowing Spirits.
Knowing Wine.
Knowing Beer.
Knowing Nonalcohol Beverages.
Hospitality Behind the Bar.
Serving Spirits.
Serving Wine.
Serving Beer.
Serving Nonalcoholic Drinks.
Serving Alcohol Responsibly.
Chapter Summary.
Chapter Review.
Case Studies.
Chapter 10: Management’s Role in Service.
Management’s Responsibility for Service.
Management Functions.
Motivating Servers.
Scheduling Servers.
Dining Room Arrangements.
Kitchen Arrangements.
Training Servers.
Chapter Summary.
Chapter Review.
Case Studies.
Chapter 11: Table Etiquette.
A History of Table Etiquette.
Principles of Public Dining Etiquette.
Dining Etiquette of Various Cultures.
Appendix A: What are the Criteria for Outstanding Performance?
Appendix B: What Does the Individual Have to Know, Be, and Do?
Appendix C: What are the Criteria for Outstanding Alcohol Service Performance?
Appendix D: Duties of Some Service Workers.

Rewards Program

Write a Review