Principles of Microeconomics

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  • Edition: 5th
  • Format: Paperback
  • Copyright: 2006-02-04
  • Publisher: Cengage Learning
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InPrinciples of Microeconomics,noted economist and teacher John Taylor unravels sophisticated material by combining clear, straightforward writing with annotated graphs and real-life examples that drive students' interest in modern economic theory. Taylor's intuitive explanations of microeconomic principles have been received enthusiastically by instructors across the country. Numerous graphs feature Taylor's trademark "conversation boxes" and offer students a step-by-step illustration of the economic models and theories under review. The Student Technology Package is automatically bundled for free with all new copies of the textbook sold in the U.S. This package includes access to both SMARTHINKING online tutoring and the student textbook web site, as well as the Taylor Tutorial CD-ROM and a Technology Guide.

Table of Contents

Introduction to Economics
The Central Idea
Observing and Explaining the Economy
Appendix to Chapter 2, Reading, Understanding, and Creating Graphs
The Supply and Demand Model
Elasticity and Its Uses
Principles of Microeconomics
The Demand Curve and the Behavior of Consumers
Appendix to Chapter 5, Consumer Theory with Indifference Curves
The Supply Curve and the Behavior of Firms
The Interaction of People in Markets
The Economics of the Firm
Costs and the Changes at Firms over Time
Appendix to Chapter 8, Producer Theory with Isoquants
The Rise and Fall of Industries
Product Differentiation, Monopolistic Competition, and Oligopoly
Antitrust Policy and Regulation
Markets, Income Distribution, and Public Goods
Labor Markets
Taxes, Transfers, and Income Distribution
Public Goods, Externalities, and Government Behavior
Physical Capital and Financial Markets Appendix to Chapter 16, Present Discounted Value
Trade and Global Markets
The Gains from International Trade
International Trade Policy
Transition Economies
Table of Contents provided by Publisher. All Rights Reserved.

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