Principles and Practice of Sport Management

by Masteralexis, Lisa Pike; Barr, Carol A.; Hums, Mary A.; Masteralexis, Lisa Pike

• ISBN13: 9780834210219
• ISBN10: 0834210215
• Format: Hardcover
• Copyright: 1998-06-01
• Publisher: Jones & Bartlett

Summary

"Updated and expanded, Principles and Practice of Sport Management, Third Edition offers a comprehensive introduction to the sport management industry. From the basic knowledge and skill sets of a sport manager to the current trends and issues of the sport management industry, this text provides the foundation for students as they study and prepare for a variety of sport management careers. Many well-known sport industry professionals contribute chapters that show students how to apply their new knowledge and skills. These experts provide firsthand advice on sport industry segments ranging from high school to the international arena. Students gain a solid understanding of sport management structures and learn to apply principles such as sport ethics to the many segments and support systems of the industry."--BOOK JACKET.

Table of Contents

Forewords	xv	(2)
Preface	xvii	(2)
Acknowledgments	xix
Foundations of Sport Management	1	(136)
Chapter 1 History of Sport Management	1	(19)
Todd W. Crosset
Stephen Bromage
Mary A. Hums
Key Words	1	(1)
Introduction	1	(1)
The English Club System: Sport and Community	1	(1)
Thoroughbred Racing	2	(2)
The Jockey Club	4	(1)
The American League Structure: Sport Grows into a Business	5	(1)
The Failure of the Jockey Club in the United States	6	(1)
Harness Racing: The First National Pastime and Professional Sport	7	(1)
William Hulbert's National League	8	(4)
Professional Tournament Sports: Business and Charity	12	(1)
Professional Golf	12	(1)
Corcoran's Tournaments	13	(2)
The Birth of Sport Management as an Academic Field	15	(3)
Summary	18	(2)
Chapter 2 Management Principles Applied to Sport Management	20	(19)
Carol A. Barr
Mary A. Hums
Key Words	20	(1)
Introduction	20	(1)
Definition and History of Management Principles	21	(1)
Functional Areas	22	(5)
Key Skills	27	(8)
Current Issues and Future Trends	35	(1)
Summary	36	(3)
Chapter 3 Marketing Principles Applied to Sport Management	39	(23)
William A. Sutton
Key Words	39	(1)
Introduction	39	(5)
Historical Development	44	(6)
Key Concepts: The Sport Marketing Mix	50	(4)
Key Skills	54	(1)
Current Issues and Future Trends	55	(4)
Summary	59	(3)
Chapter 4 Financial Principles Applied to Sport Management	62	(25)
Dennis R. Howard
Key Words	62	(1)
Introduction	62	(6)
Key Concepts	68	(12)
Key Skills	80	(2)
Current Issues	82	(2)
Summary	84	(3)
Chapter 5 Legal Principles Applied to Sport Management	87	(30)
Glenn M. Wong
Lisa Pike Masteralexis
Key Words	87	(1)
Introduction	87	(1)
History	88	(2)
Key Concepts	90	(19)
Key Skills	109	(1)
Current Issues	110	(2)
Future Issues	112	(2)
Summary	114	(3)
Chapter 6 Ethical Principles Applied to Sport Management	117	(20)
Todd W. Crosset
Mary A. Hums
Key Words	117	(1)
Introduction	117	(7)
Key Skills	124	(6)
Creating Ethical Organizations	130	(5)
Summary	135	(2)
Amateur Sport Industry	137	(106)
Chapter 7 High School and Youth Sports	137	(29)
Dan Covell
Key Words	137	(1)
Introduction	137	(2)
History	139	(6)
Key Concepts	145	(1)
Career Opportunities	146	(9)
Current Issues	155	(4)
Summary	159	(1)
Case Study: Balancing the High School Athletic Department Budget	160	(1)
Resources	161	(5)
Chapter 8 Collegiate Sport	166	(29)
Carol A. Barr
Key Words	166	(1)
Introduction	166	(1)
History	167	(4)
Organizational Structure and Governance	171	(10)
Career Opportunities	181	(3)
Current Issues	184	(5)
Summary	189	(1)
Case Study: Title IX and the Collegiate Athletic Department	190	(1)
Resources	191	(4)
Chapter 9 The European Sport Club System	195	(13)
Berend Rubingh
Adri Broeke
Key Words	195	(1)
Introduction	195	(2)
History	197	(4)
Variations of Sport Clubs in Various Sport Systems	201	(2)
Traditional Associations versus Professional Clubs	203	(1)
Management Consequences	204	(1)
Current Trends and Developments in the Sport Club System	204	(2)
Summary	206	(2)
Chapter 10 International Sport	208	(35)
James M. Gladden
Mireia Lizandra
Key Words	208	(1)
Introduction	208	(2)
History	210	(2)
The Globalization of Sport	212	(7)
Organization of the Olympic Movement	219	(8)
Career Opportunities	227	(4)
Current Issues	231	(5)
Summary	236	(1)
Case Study: Planning the Torch Relay	237	(2)
Resources	239	(4)
Professional Sport Industry	243	(64)
Chapter 11 Sports Agency	243	(32)
Lisa Pike Masteralexis
Key Words	243	(1)
Introduction	243	(1)
History	244	(7)
Sports Agency Firms	251	(4)
Career Opportunities	255	(10)
Current Issues	265	(4)
Summary	269	(1)
Case Study: The Boston Bruins Lose Their Hall of Fame Defenseman	270	(2)
Resources	272	(3)
Chapter 12 Professional Sport	275	(32)
Lisa Pike Masteralexis
Key Words	275	(1)
Introduction	275	(2)
History	277	(10)
Key Concepts	287	(6)
Career Opportunities	293	(3)
Current Issues	296	(2)
Summary	298	(1)
Case Study: The Rams Move to St. Louis	299	(2)
Resources	301	(6)
Sport Industry Support Segments	307	(124)
Chapter 13 Facility Management	307	(21)
Michael Graney
Kevin Barrett
Key Words	307	(1)
Introduction	307	(1)
History	308	(3)
Types of Public Assembly Facilities	311	(2)
Facility Financing	313	(5)
Career Opportunities	318	(5)
Current Issues	323	(2)
Summary	325	(1)
Case Study: What Do You Do When Your Prime Tenant Threatens To Relocate?	325	(1)
Resources	326	(2)
Chapter 14 Event Management	328	(28)
James M. Gladden
Mark A. McDonald
Carol A. Barr
Key Words	328	(1)
Introduction	328	(1)
History	329	(1)
Types of Sport Management/Marketing Agencies	330	(1)
Sport Management/Marketing Agency Functions	331	(2)
Critical Event Management Functions	333	(4)
Career Opportunities	347	(2)
Current Issues	349	(2)
Summary	351	(1)
Case Study: Planning for a New Event--3-on-3 Basketball Tournaments	351	(1)
Resources	352	(4)
Chapter 15 Media Relations	356	(24)
Howard M. Davis
Key Words	356	(1)
Introduction	356	(1)
History	357	(1)
Daily Operations	357	(13)
Contest Management	370	(5)
Career Opportunities	375	(1)
Current Issues	376	(1)
Summary	376	(1)
Case Study: Athletes Involved in an Off-Campus Incident: An Appropriate Response?	377	(1)
Resources	378	(2)
Chapter 16 Sport Broadcasting	380	(21)
Tim Ashwell
Key Words	380	(1)
Introduction	380	(2)
The History of Sport Broadcasting	382	(5)
The Business of Broadcasting	387	(3)
Career Opportunities	390	(2)
Current Issues	392	(4)
Summary	396	(1)
Case Study: Negotiating a Television Contract	397	(1)
Resources	398	(3)
Chapter 17 The Sporting Goods Industry and the Sale of Licensed Products	401	(30)
Mary A. Hums
Dan Covell
Key Words	401	(1)
Introduction	401	(1)
Sporting Goods	401	(8)
Licensing	409	(15)
Summary	424	(1)
Case Study: The Development of an "Extreme" Product	425	(1)
Resources	426	(5)
Lifestyle Sports	431	(45)
Chapter 18 Health and Fitness Industry	431	(21)
Mark A. McDonald
William Howland
Key Words	431	(1)
Introduction	431	(3)
History	434	(2)
Business Principles	436	(4)
Legal and Ethical Issues	440	(3)
Career Opportunities	443	(2)
Current Issues	445	(2)
Summary	447	(1)
Case Study: The Racquet Club Faces a Challenge	448	(2)
Resources	450	(2)
Chapter 19 Recreational Sport	452	(24)
Laurie Gullion
Key Words	452	(1)
Introduction	452	(1)
History: The Modern Recreation Movement	453	(1)
Trends in Participation	454	(3)
Segments of the Recreation Industry	457	(3)
Career Opportunities	460	(3)
Current Issues	463	(6)
Summary	469	(1)
Case Study: Tragedy on Mt. Everest	470	(2)
Resources	472	(4)
Career Preparation	476	(21)
Chapter 20 Strategies for Career Success	476	(21)
Mary A. Hums
Virginia R. Goldsbury
Key Words	476	(1)
Introduction	476	(1)
Myths of Careers in Sport Management: A Reality Check	476	(5)
Finding a Job	481	(2)
Networking	483	(3)
Informational Interviewing	486	(2)
Writing Resumes	488	(3)
Cover Letters	491	(1)
The Job Interview--Successfully Marketing Yourself	491	(4)
Summary	495	(2)
Index	497	(18)
About the Authors	515