The Principles of Successful Freelancing

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  • Format: Paperback
  • Copyright: 2008-12-01

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More and more people worldwide are ditching the 9-5 office job and the long commute in favour of the independence that comes from self-employment. Full of anecdotes and practical advice, this short, hands on guide is written for people who want to become freelancers in the technology sector.

Table of Contents

Prefacep. xv
Who Should Read This Book?p. xv
What's in This Book?p. xvi
The Book's Web Sitep. xvii
Updates and Erratap. xvii
The SitePoint Forumsp. xviii
The SitePoint Newslettersp. xviii
Your Feedbackp. xviii
Conventions Used in This Bookp. xviii
Tips, Notes, and Warningsp. xix
Acknowledgmentsp. xix
Considering Freelancing?p. 1
What Is Freelancing?p. 2
Why Freelance?p. 3
Advantages of the Freelance Lifep. 4
Disadvantages of the Freelance Lifep. 5
Are You Freelance Material?p. 6
Technical Skillsp. 7
Business Skillsp. 8
Organizational Skillsp. 8
Interpersonal Skillsp. 8
Successful Freelancer Personality Traitsp. 8
Making the Decisionp. 10
Do Your Researchp. 10
Consider Your Situationp. 11
Interview with Derek Featherstonep. 12
Case Study: Emily and Jacobp. 14
About Emilyp. 14
About Jacobp. 15
Summaryp. 15
Prepare for the Transitionp. 17
Deciding How Far to Jumpp. 17
Freelancing on the Sidep. 18
Freelancing Full-timep. 19
Taking Time to Planp. 20
Creating a SWOTp. 21
Establishing Goals and Milestonesp. 24
Planning the Start-up Shopping Listp. 26
Creating Your Brand: the Preliminariesp. 28
Using Your Own Namep. 28
Using a Fictitious Namep. 29
Considering Your Business Structurep. 32
Engaging Assistancep. 34
Asking for Advicep. 36
Case Studyp. 37
Emilyp. 37
Jacobp. 38
Summaryp. 38
Manage Your Moneyp. 41
Accounting Basicsp. 42
Determining Your Costsp. 43
Costs Checklistp. 43
Considering Insurancep. 46
Obtaining Accounting Softwarep. 46
Hiring Professionalsp. 49
Calculating Your Ratesp. 51
Determine Your Overheadsp. 52
Allocate Your Salaryp. 52
Decide on a Profit Marginp. 52
Work Out Your Realistic Hoursp. 53
Calculate Your Hourly Ratep. 53
Cash Flow Is King!p. 56
Encouraging Prompt Paymentp. 57
Dealing with Debtorsp. 59
Recurring Revenuep. 60
Loans and Savingsp. 61
Interview with Mark Boultonp. 62
Case Studyp. 64
Emilyp. 64
Jacobp. 64
Summaryp. 65
Set Yourself Upp. 67
Planning Your Office Spacep. 67
Considering Ergonomicsp. 71
Separating Work and Lifep. 73
Tracking Your Timep. 75
Scheduling Your Timep. 77
Discovering Your Personal Productivityp. 78
Organizing Your Toolsp. 81
Registering Softwarep. 83
Backing Up Regularlyp. 83
Polishing Your Contractsp. 85
Case Studyp. 85
Emilyp. 85
Jacobp. 86
Summaryp. 87
Win the Workp. 89
Learning to Sellp. 90
Determining Your Offeringp. 92
Asking Prospects What They Wantp. 93
Creating an "Ideal Client" Profilep. 94
Reviewing Your Competitorsp. 95
Developing Your USPp. 96
Understanding the Sales Processp. 97
Overcoming Your Fear of Sellingp. 99
Controlling That Sales Funnelp. 100
Asking for Referralsp. 102
Creating "Brand You"p. 103
Polishing Your Web Sitep. 103
Networking in Real Lifep. 104
Online Social Networksp. 105
Public Speakingp. 107
Marketing and Advertisingp. 108
Bloggingp. 110
Writing Articlesp. 112
Interview with Molly Holzschlagp. 112
Case Studyp. 115
Emilyp. 115
Jacobp. 115
Summaryp. 116
Give Great Servicep. 117
Benefits of Great Servicep. 118
Basics of Client Servicep. 119
Manage Client Expectationsp. 119
Maintain High Availabilityp. 120
Practice Courtesy and Respectp. 121
Be Honest in All Communicationp. 122
Be Proactive in Your Servicep. 122
Communication Tipsp. 123
Project Managementp. 125
Tackling Scope Creepp. 127
Resolving Issues with Problem Clientsp. 128
When All Else Failsp. 131
Being Ethicalp. 132
Case Studyp. 134
Emilyp. 134
Jacobp. 134
Summaryp. 135
Achieve Work-Life Balancep. 137
Looking After Yourselfp. 138
Caring for Yourself at Workp. 139
Maintaining Health and Wellnessp. 140
Having Self-disciplinep. 142
Staying Connectedp. 143
Thinking Beyond the Officep. 146
Supporting the Communityp. 146
Being Greenp. 147
Interview with Stephen Collinsp. 150
Case Studyp. 153
Emilyp. 153
Jacobp. 154
Summaryp. 155
Where to from Here?p. 157
Staying Solop. 158
Retiring from Freelancingp. 159
Building That Business!p. 163
Avoiding Skill Rotp. 174
Case Studyp. 175
Emilyp. 175
Jacobp. 176
Summaryp. 177
Good Luck!p. 177
Indexp. 179
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