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  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 1999-10-06
  • Publisher: McGraw-Hill/Irwin
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Contains a collection of methods that guide teams in developing new products. Focuses on a different method per chapter and provides examples drawn from industrial practice to illustrate each step. Focuses on tools and techniques that draw together members of cross-functional teams to make sound development decisions.

Author Biography

Karl T. Ulrich is an associate professor at the Wharton School at the University of Pennsylvania.

Table of Contents

Chapter 1 Introduction

Chapter 2 Development Processes and Organizations

Chapter 3 Product Planning

Chapter 4 Identifying Customer Needs

Chapter 5 Establishing Product Specifications

Chapter 6 Concept Generation

Chapter 7 Concept Selection

Chapter 8 Concept Testing

Chapter 9 Product Architecture

Chapter 10 Industrial Design

Chapter 11 Design for Manufacturing

Chapter 12 Prototyping

Chapter 13 Product Development Economics

Chapter 14 Managing Projects

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