Professional Presence : A Four-Part Program for Building Your Personal Brand

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  • Format: Hardcover
  • Copyright: 2012-04-01
  • Publisher: Greenleaf Book Group Llc
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A four-step process to gain the soft skills necessary for professional success Study after study has proven that "soft skills" which includes professional presence are one of the biggest factors in professional success. Without them, it's hard to build critical relationships, develop a positive reputation, manage effectively and ensure your financial security. If you hope to move up in the business world, Professional Presence can help. It delivers a step-by-step program to develop the social skills you need for career advancement. The four-part learning process focuses on business etiquette, personal brand development, professional presentation, and people skills. By following the exercises in the book, you can learn crucial behavioral strategies, from how to give a successful presentation to how to dress appropriately to how to align personal and professional goals. Imaginative case studies offer powerful thought lessons for applying these skills. Author Peggy Stevens runs a global image branding business, helping companies develop exceptional talent by teaching confidence, self-awareness, and professional presence. With her well-developed plan and the determination to learn critical soft skills, you'll soon find yourself on the path to building your personal brand.

Table of Contents

Introduction: Creating Your Personal Brandp. 1
Protocolp. 9
Overviewp. 11
Discovering the Power of Poisep. 15
p. 29
Developing Touchpoint Etiquettep. 45
Summaryp. 53
Personalp. 55
Overviewp. 57
Personal Groomingp. 61
DressingYour Brandp. 71
ManagingYour Personal Lifep. 91
Summaryp. 105
Professionalp. 107
Overviewp. 109
Making Presentationsp. 111
Running Effective Meetingsp. 133
Summaryp. 149
Peoplep. 151
Overviewp. 153
Interacting with Colleaguesp. 157
Knowing Your Teamp. 167
Communicating with Transparencyp. 177
Managing with Hospitalityp. 185
Surviving a Performance Reviewp. 191
Summaryp. 197
Conclusion: Putting It All Togetherp. 199
Overviewp. 201
SynchronizingYour Personal Brand with Your OrganizationÆs Brandp. 205
Conclusion Summaryp. 213
About the Authorp. 215
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