The Profit Principle Turn What You Know Into What You Do - Without Borrowing a Cent!

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2011-01-10
  • Publisher: Wrightbooks
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The Profit Principle is the only secret to good business you'll ever need to know. Success in business has little to do with investment capital, a business plan or office space. Success comes from applying the four-part profit principle. Discover how you can turn what you know into what you do, and launch a successful, sustainable venture without spending (or borrowing) a cent. It's a process that's simpler than you think and already within reach. Most books on starting a business don't extend further than the practicalities - plans, finance, accounting, equipment and so on. They are many and their advice is often similar and predictable. Rarely do they offer a new perspective or directions for a smarter approach. The motivational books that also serve this market may read well, but they often lack the substance on which to base sound business decisions and actions. Peter Fritz, one of the country's most successful serial entrepreneurs, debunks the myths that surround starting and growing a business. He shares his unique approach and the lessons he has learnt from four decades of turning good skills and ideas into profitable businesses. If you want to run your own business and don't already, stop and ask yourself: 'Why not?'. The Profit Principle is a modern classic that will flip your thinking on what it takes to succeed and inspire you to get started.

Author Biography

Peter Fritz is a recipient of the Order of Australia and co-founder of TCG Group, a $1.25 billion business empire. Jeanne-Vida Douglas is an award-winning journalist and business writer with a passion for telling other people's stories.

Table of Contents

About the authorsp. v
Acknowledgementsp. vii
Introductionp. ix
The profit principle
Introducing the profit principlep. 3
Let's not start at the beginningp. 11
Your first product is youp. 19
Start by making money, not spending itp. 25
The customer doesn't owe you their businessp. 29
Fishbones are small, but you can choke on themp. 39
How to remember something you never knewp. 45
Curiosity is the keyp. 53
The myth of perpetual motionp. 59
Don't fall into the investment trapp. 67
Time is money, so take your timep. 75
Take your costs and double themp. 81
Negotiation and partnership with the profit principle
We don't need another hero!p. 91
Talk is cheap, so keep on talkingp. 97
Don't talk until you see the whites of their eyesp. 105
Pick your battles, and prepare for peacep. 115
What's in it for me?p. 121
Taking control means keeping controlp. 131
Growing with the profit principle
Perfection is the enemy of progressp. 141
Small businesses stay smallp. 147
How to be big without being bigp. 155
Don't stare at the horizon just to trip on the roadp. 161
Find the right people and let them get on with their jobsp. 167
The bicycle balancep. 175
There's no beginning, there'll be no endp. 179
Final thoughtsp. 185
Indexp. 193
Table of Contents provided by Ingram. All Rights Reserved.

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