The Profitable Hobby Farm, How to Build a Sustainable Local Foods Business

by Aubrey, Sarah Beth

• ISBN13: 9780470432099
• ISBN10: 0470432098
• Edition: 1st
• Format: Paperback
• Copyright: 2010-01-26
• Publisher: Howell Book House

Summary

Turn your hobby farm into a successful businessNo experience in farming? No problem! The Profitable Hobby Farm gives you all the tools you need to launch a thriving hobby farm business. Based on the author's expert guidance and the motivating experiences of other small farmers, it shows you how to blend strategy, marketing, and money management in order to prosper.The Profitable Hobby Farm provides sound, friendly start-up advice on a variety of topics essential to making an initial foray into a local foods venture. A must-read book for raising and selling local, sustainable foods Includes sample business plan, grant application, marketing and advertising plan, and other forms Lengthy resources section directs you to additional reading Also by Aubrey: Starting & Running Your Own Small Farm BusinessWhether it's growing heirloom tomatoes, raising free-range chickens for their eggs, or making organic wine or cheese, this book shows you how to turn your hobby into a profit.

Author Biography

Sarah Beth Aubrey was born into a family of farmers and was raised to believe, like Scarlett O'Hara, that it is land that sustains after all else. In addition to operating her company, Aubrey's Natural Meats, Sarah writes and speaks extensively on agriculture, the rural lifestyle, and small farm development.

Table of Contents

Acknowledgments	p. v
Introduction	p. vi
Creation and Veraison
The Case for Small-Scale Farming and Local Foods Ventures	p. 2
From Idea to Inventory: Planning and Assessing the Market	p. 24
Funding Assistance	p. 41
Rules, Regulations, and Legalese	p. 65
Fresh Business Ideas
Creating a Cooperative	p. 88
Agritourism: Recreation as a Business	p. 103
Selling, Marketing, and Prospecting
Wholesale and Retail Pricing Strategies	p. 124
Where and How to Sell	p. 149
Marketing Ideas	p. 174
Keeping (and Keeping Track of) Customers	p. 198
The First Year of Your Journey
The Lifestyle Change and First-Year Transition Tips	p. 224
Finale: The Prints You Leave Behind	p. 247
Resources	p. 248
Sample Business Documents	p. 255
Index	p. 269
About the Author	p. 275
Photo Credits	p. 276
Table of Contents provided by Ingram. All Rights Reserved.