Promote Yourself The New Rules for Career Success

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  • Format: Hardcover
  • Copyright: 2013-09-03
  • Publisher: St. Martin's Press
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New York Times and Wall Street Journal Bestseller

"Promote Yourself is a perfect read for young people starting their ‘real' job, or veterans who want to up their game."
---Daniel H. Pink, #1 New York Times bestselling author of To Sell Is Human and Drive

How people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself effectively has become absolutely essential. No matter how talented you are, it doesn't matter unless managers can see those talents and think of you as an invaluable employee, a game-changing manager, or the person whose name is synonymous with success. So, how do you stand out and get ahead?

The subtle and amazingly effective art of self-promotion is the razor-thin difference between success and failure. By drawing on exclusive research on the modern workplace and countless interviews with the most dynamic professionals, career guru and founder of Millennial Branding Dan Schawbel's Promote Yourself gives you the new rules for success, and answers your most pressing questions about your career:

* What are managers really looking for?
* What do you do if you're stuck at work?
* How do you create a personal brand for professional success?
* How do you use social media for networking to propel your career?

Promote Yourself frees you from the outdated rules for getting ahead and lays out a step-by-step process for building a successful career in an age of ever-changing technologies and economic uncertainty. By basing your personal brand on the rock-solid foundation of hard, soft, and online skills that are essential to get the job done right and by knowing exactly what managers value, Schawbel provides you with the unique skills and message that you'll need today and for the rest of your career. Promote Yourself: The New Rules for Career Success is the definitive book on marketing yourself and building an outstanding career.

Author Biography

DAN SCHAWBEL is a columnist at both Time and Forbes, and is the managing partner of Millennial Branding, a consulting firm based in Boston. He has been recognized as a “personal branding guru” by The New York Times among many other publications. He is the author of Me 2.0: 4 Steps to Building Your Future, and the founder of the PersonalBrandingBlog.com.

Table of Contents

Foreward by Marcus Buckingham
Introduction: Thinking Inside the Box
1. The Future is YOU
2. Discover What You Were Meant to Do
3. Hard Skills: Be More Than Your Job Description
4. Soft Skills: Make Every Impression Count
5. Online Skills: Use Social Media to Your Advantage
6. Gain Visibility Withough Being Known as a Self-Promotional Jerk
7. What Managers Look for When They Decide Whom to Promote
8. Develop Cross - Generational Relationships
9. Build Your Network at Work and Beyond
10. Turn Your Passion into a New Position
11. Start Your Own Business While on the Job
12. Moving Up, Moving Sidewaysm or Moving ON?
Epilogue: Your Career Is in Your Hands
About the Author

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