Propaganda and Persuasion

  • ISBN13:


  • ISBN10:


  • Edition: 5th
  • Format: Paperback
  • Copyright: 2011-04-12
  • Publisher: SAGE Publications, Inc
  • View Upgraded Edition

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $78.00 Save up to $41.51
  • Buy Used
    Add to Cart Free Shipping


Supplemental Materials

What is included with this book?

  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


Propaganda and Persuasion, Fifth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the four previous editions, the Fifth Edition has been revised and updated. Authors Garth S. Jowett and Victoria O#xE2;#xAC;"Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory. Key Features: #xE2;#xAC;#xA2; Offers a comprehensive history of propaganda, from ancient times to present day. Updated research in propaganda and persuasion and the use of propaganda in psychological warfare are also included. New examples to this edition include the global war against terrorism, the 2008 election, and the question of ideological propaganda in a polarized mass media system #xE2;#xAC;#xA2; Encourages a systematic approach to analyzing propaganda: An in-depth look at rhetoric, theory, and methodology helps students analyze propaganda #xE2;#xAC;#xA2; Differentiates propaganda from persuasion: Succinct definitions of propaganda and persuasion are given, as well as an original model that illustrates both their commonalities and their differences.

Table of Contents

Preface to the First Edition
Preface to the Second Edition
Preface to the Third Edition
Preface to the Fourth Edition
Preface to the Fifth Edition
What is Propaganda, and How does it Differ From Persuasion
Propaganda Defined
Jowett and O‚«÷Donnell‚«÷s Definition of Propaganda
Forms of Propaganda
Subpropaganda/Facilitative Communication
a Model of Propaganda
Propaganda and Persuasion
Rhetorical Background and the Ethics of Persuasion
Propaganda as a Form of Communication
Propaganda through the Ages
Ancient Greece and Alexander the Great
Imperial Rome
Propaganda and Religion
The Rise of Christianity
The Crusades
The Reformation and Counter-Reformation
The Emergence of Propaganda
The American Revolution
The French Revolution and Napoleon
Propaganda in the 19th Century: The American Civil War
Propaganda Institutionalized
The New Audience
The Emergence of Mass Society
The Emergence of the Propaganda Critique
The New Media
Advertising: The Ubiquitous Propaganda
Propaganda and the Internet: The Power of Rumor
Propaganda and Persuasion Examined
The Modern Study of Propaganda and Persuasion
Research in Propaganda and Persuasion
The Influence of the Media
Propaganda and Psychological Warfare
World War I and the Fear of Propaganda
The Interwar Years, 1920 to 1939
World War II
Post‚«ŰWorld War II Conflicts
The 1991 Gulf War: Mobilization of World Public Opinion
The Cold War, 1945 to 1998
How to Analyze Propaganda
The Ideology and Purposeof the Propaganda Campaign
The Context in Which the Propaganda Occurs
Identification of the Propagandist
The Structure of the Propaganda Organization
The Target Audience
Media Utilization Techniques
Special Techniques to Maximize Effect
Audience Reaction to Various Techniques
Effects and Evaluation
Propaganda in Action
Women and War: Work, Housing, and Child Care
Smoking and Health: Corporate Propaganda Versus Public Safety
Big Pharma: Marketing Disease and Drugs
Pundits for Hire: The Pentagon Propaganda Machine
How Propaganda Works in Modern Society
a Model of the Process of Propaganda
The Process of Propaganda
Author Index
Subject Index
About the Authors
Table of Contents provided by Publisher. All Rights Reserved.

Rewards Program

Write a Review