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Propaganda and Persuasion, Fifth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the four previous editions, the Fifth Edition has been revised and updated. Authors Garth S. Jowett and Victoria O#xE2;#xAC;"Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory. Key Features: #xE2;#xAC;#xA2; Offers a comprehensive history of propaganda, from ancient times to present day. Updated research in propaganda and persuasion and the use of propaganda in psychological warfare are also included. New examples to this edition include the global war against terrorism, the 2008 election, and the question of ideological propaganda in a polarized mass media system #xE2;#xAC;#xA2; Encourages a systematic approach to analyzing propaganda: An in-depth look at rhetoric, theory, and methodology helps students analyze propaganda #xE2;#xAC;#xA2; Differentiates propaganda from persuasion: Succinct definitions of propaganda and persuasion are given, as well as an original model that illustrates both their commonalities and their differences.
Table of Contents
|Preface to the First Edition|
|Preface to the Second Edition|
|Preface to the Third Edition|
|Preface to the Fourth Edition|
|Preface to the Fifth Edition|
|What is Propaganda, and How does it Differ From Persuasion|
|Jowett and O‚«÷Donnell‚«÷s Definition of Propaganda|
|Forms of Propaganda|
|a Model of Propaganda|
|Propaganda and Persuasion|
|Rhetorical Background and the Ethics of Persuasion|
|Propaganda as a Form of Communication|
|Propaganda through the Ages|
|Ancient Greece and Alexander the Great|
|Propaganda and Religion|
|The Rise of Christianity|
|The Reformation and Counter-Reformation|
|The Emergence of Propaganda|
|The American Revolution|
|The French Revolution and Napoleon|
|Propaganda in the 19th Century: The American Civil War|
|The New Audience|
|The Emergence of Mass Society|
|The Emergence of the Propaganda Critique|
|The New Media|
|Advertising: The Ubiquitous Propaganda|
|Propaganda and the Internet: The Power of Rumor|
|Propaganda and Persuasion Examined|
|The Modern Study of Propaganda and Persuasion|
|Research in Propaganda and Persuasion|
|The Influence of the Media|
|Propaganda and Psychological Warfare|
|World War I and the Fear of Propaganda|
|The Interwar Years, 1920 to 1939|
|World War II|
|Post‚«ŰWorld War II Conflicts|
|The 1991 Gulf War: Mobilization of World Public Opinion|
|The Cold War, 1945 to 1998|
|How to Analyze Propaganda|
|The Ideology and Purposeof the Propaganda Campaign|
|The Context in Which the Propaganda Occurs|
|Identification of the Propagandist|
|The Structure of the Propaganda Organization|
|The Target Audience|
|Media Utilization Techniques|
|Special Techniques to Maximize Effect|
|Audience Reaction to Various Techniques|
|Effects and Evaluation|
|Propaganda in Action|
|Women and War: Work, Housing, and Child Care|
|Smoking and Health: Corporate Propaganda Versus Public Safety|
|Big Pharma: Marketing Disease and Drugs|
|Pundits for Hire: The Pentagon Propaganda Machine|
|How Propaganda Works in Modern Society|
|a Model of the Process of Propaganda|
|The Process of Propaganda|
|About the Authors|
|Table of Contents provided by Publisher. All Rights Reserved.|