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9780566089039

The Psychology of Marketing: Cross-Cultural Perspectives

by
  • ISBN13:

    9780566089039

  • ISBN10:

    0566089033

  • Format: Hardcover
  • Copyright: 2010-10-28
  • Publisher: Routledge

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Supplemental Materials

What is included with this book?

Summary

Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'. Drawing on consumer, management, industrial, organizational, and market psychology to provide an in-depth treatment that embraces: Cognition theories Personality, perception and memory Motivation and emotion Power, control, and exchange.Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theories of psychology and their relevance to marketing, revealed here, is applied in practice.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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