Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Part 1 Role
Chapter 1 What Is Public Relations?
Chapter 2 The Evolution of Public Relations
Chapter 3 Ethics and Professionalism
Chapter 4 Public Relations Departments and Firms
Part 2 Process
Chapter 5 Research
Chapter 6 Program Planning
Chapter 7 Communication
Chapter 8 Evaluation
Part 3 Strategy
Chapter 9 Public Opinion and Persuasion
Chapter 10 Conflict Management: Dealing with Issues, Risks, and Crises
Chapter 11 Reaching Diverse Audiences
Chapter 12 Public Relations and the Law
Part 4 Tactics
Chapter 13 The Internet and Social Media
Chapter 14 Preparing Materials for Mass Media
Chapter 15 Radio and Television
Chapter 16 Meetings and Events
Part 5 Application
Chapter 17 Corporations
Chapter 18 Entertainment, Sports, and Tourism
Chapter 19 Politics and Government
Chapter 20 Global Public Relations
Chapter 21 Nonprofit, Health, and Education
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.