What is included with this book?
Preface | |
Writing For Public Relations What Is Public Relations? | |
What Is Public Relations Writing? | |
Uncontrolled Information Controlled Information | |
The Tools Of The Public Relations Writer The Process Of Pr Writing | |
Planning And Research Developing An Issue Statement Researching The Topic Internet Research | |
How to find information on the internet Evaluating Internet Resources | |
Analyzing The Target Audience | |
Conducting Target Audience Research | |
Audience Definition Worksheet | |
Anticipating Audience Expectations | |
Setting Objectives Evaluation Section Budgeting Section | |
Choosing The Right Message And Medium | |
Setting Message Strategy Information Strategies | |
The Process Of Persuasion | |
Theory of Cognitive Dissonance: Why They're not Listening | |
Elaboration Likelihood Model | |
Persuasive Strategies Emotional appeals | |
Choosing The Appropriate Medium Or Media Media Advantages And Disadvantages Budgeting For And Buying Media Learning To Adapt | |
Media Relations And Placement What Is News? Working With The Media | |
Get to Know Journalists' Jobs Get to Know Journalists as People Guidelines for Dealing with the Media Guidelines for Interviews Guidelines for Correcting Errors | |
Media Placement | |
Deciding where to Place Your Message Getting Your Message to the Media Fitting Your Information to Your Outlet | |
Using Press Kits | |
What's in a press kit? | |
Cooperation Is The Key | |
Design, Printing, And Desktop Publishing Design: What It Is And Why It Might Be Greek To You Designing Public Relations Materials Principles Of Design | |
Balance Proportion Sequence and Emphasis Unity Grids Alignment Type and Typefaces | |
Working With Printers | |
Printing Processes Choosing Paper Choosing Ink Binding Swipe Files Preparing Computer Layouts for Printing Preparing Print Orders | |
Budgeting And Scheduling For Printing A Word On Desktop Publishing | |
News Releases And Backgrounders What Is A News Release? Writing A News Release | |
The Lead Using Quotations and Attributions Local Interest | |
News Release Format | |
Timing and Dating Releases | |
Product News Releases | |
Feature-oriented Releases | |
Writing News Releases For Broadcast Backgrounders Fact Sheets | |
Newsletters, Magazines, And Feature Writing Newsletters | |
Types of Newsletters Why a Newsletter? Newsletter Content How to Set Objectives | |
Budgeting And Scheduling For Newsletters | |
Newsletter Articles Where Do Stories Come From? Design Considerations | |
Magazines | |
Content and Format Types of Articles | |
Trade Journals Feature Writing For Newsletters And Magazines | |
Feature Style | |
Writing The Feature Story | |
The Lead The Body The Ending Common Types of Features | |
Editorial Considerations For Display Copy | |
Writing Headlines Writing Subheads and Crossheads Writing Captions | |
Editing Your Articles Evaluation | |
Brochures And Other Informational Pieces Brochures | |
Planning Your Brochure Know Your Intended Audience Determine a Format Position Your Brochure Decide on Length Fitting It All Together | |
Other Information Pieces | |
Flyers A quick word about posters Booklets and hybrids | |
Annual & Social Responsibility Reports Quarterly And Other Financial Reports Annual Report Audiences Annual Report Contents Writing For Annual Reports | |
The President's Letter The Narrative Report | |
The Not-For-Profit Annual Report | |
Checklist of what to include | |
Presentation Judging Your Annual Report Social Responsibility Reports | |
Why produce a social responsibility report? What should you report on? | |
Writing | |
Table of Contents provided by Publisher. All Rights Reserved. |
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