Public Speaking Handbook

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  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2007-01-01
  • Publisher: Allyn & Bacon
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Public Speaking Handbook, 2 nd edition Steven A. Beebe, Texas State University - San Marcos Susan J. Beebe, Texas State University - San Marcos Adapted from the authors' top-selling public speaking text, Public Speaking Handbook, Second Edition, provides a unique, audience-centered approach in a student-friendly reference format, allowing students to access information quickly and easily. Public Speaking Handbook brings theory and practice together in an understandable and applicable manner. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point along the way. This model of public speaking serves as a foundation as the text guides students through the step-by-step process of public speaking, focusing their attention on the importance and dynamics of diverse audiences, and narrowing the gap between the classroom and the real world. New to the Second Edition shy; A boxed feature called "How To" provides step-by-step instructions for completing the steps in the speech preparation process. shy; Updated examples and new research applications to public speaking in every chapter. shy; New sample speeches, both at the ends of selected chapters and in Appendix D shy; Integrated examples of developing a speech step-by-step. shy; More emphasis on rhetorical analysis in Chapter 5 to help students develop their critical thinking skills. shy; Expanded discussion of using humor in Chapter 21, Special-Occasion Speaking. shy; New tips and techniques to help students achieve their speaking goals by editing out superfluous and unnecessary elements. shy; TECHNOLOGY ADVANTAGE MySpeechLab is a state-of-the-art, interactive and instructive solution for introductory public speaking. Designed to be used as a supplement to a traditional lecture course, or to completely administer an online course, MySpeechLab combines an E-book, multimedia, video clips, speech preparation activities, research support, tests and quizzes to completely engage students. (See Valuepack listings for package ISBNs.) About the Authors Steve A. Beebe and Susan J. Beebe have authored several best-selling communication texts, including their widely used public speaking text. Praised for their accessible content, student-friendly writing style, and audience-centered focus, these experienced authors help make Public Speaking Handbook the best of its kind available today.

Table of Contents

Prefacep. xvi
Introductionp. 1
Introduction to Public Speakingp. 7
Why Study Public Speaking?p. 7
Public Speaking and Conversationp. 8
Quick Check: Components of Effective Public Speakingp. 10
The Communication Processp. 11
Quick Check: Understand the Communication Processp. 14
The Rich Heritage of Public Speakingp. 14
Quick Check: The Rich Heritage of Public Speakingp. 16
Public Speaking and Diversityp. 16
A Question of Ethicsp. 18
Speaking with Confidencep. 19
Understand Your Nervousnessp. 19
Build Your Confidencep. 22
How to: Channel Your Energyp. 25
Quick Check: Build Your Confidencep. 27
A Question of Ethicsp. 28
The Audience-Centered Speechmaking Processp. 29
An Audience-Centered Speechmaking Modelp. 29
Consider Your Audiencep. 31
Select and Narrow Your Topicp. 31
Determine Your Purposep. 33
Develop Your Central Ideap. 34
Generate the Main Ideasp. 34
Gather Verbal and Visual Supporting Materialp. 35
Organize Your Speechp. 37
Rehearse Your Speechp. 41
Deliver Your Speechp. 42
How to: Prepare for a Speechp. 42
A Question of Ethicsp. 43
Sample Speech: Our Immigration Storyp. 44
Ethics and Free Speechp. 47
Ethicsp. 47
Free Speechp. 47
Speaking Freelyp. 48
Quick Check: History of Free Speech in the United Statesp. 50
Speaking Ethicallyp. 50
How to: Incorporate an Oral Citation into Your Speechp. 55
Quick Check: The Ethical Public Speaker...p. 56
Listening Ethicallyp. 56
Quick Check: The Ethical Listener...p. 58
A Question of Ethicsp. 58
Analyzing an Audiencep. 59
Listening to Speechesp. 63
Barriers to Effective Listeningp. 64
How to: Prevent Information Overloadp. 65
How to: Minimize Outside Distractionsp. 66
How to: Counteract Prejudicep. 67
How to: Overcome Receiver Apprehensionp. 68
Becoming a Better Listenerp. 69
Quick Check: Enhance Your Listening Skillsp. 74
Improving Your Note-Taking Skillsp. 75
Listening and Critical Thinkingp. 77
Analyzing and Evaluating Speechesp. 79
A Question of Ethicsp. 87
Analyzing Your Audiencep. 89
Becoming an Audience-Centered Speakerp. 89
How to: Become an Audience-Centered Speakerp. 91
Gathering Information About Your Audiencep. 91
Analyzing Your Audience Before You Speakp. 96
Quick Check: Describing Cultural Differencesp. 100
How to: Use Diverse Strategiesp. 104
Quick Check: Adapting to Diverse Listenersp. 105
Quick Check: Adapting Your Message to Different Types of Audiencesp. 107
Adapting to Your Audience as You Speakp. 111
Quick Check: Analyzing and Adapting to Your Audience as You Speakp. 114
Analyzing Your Audience After You Speakp. 116
A Question of Ethicsp. 118
Preparing a Speechp. 119
Developing Your Speechp. 127
Select and Narrow Your Topicp. 128
How to: Brainstorm for a Topicp. 132
Quick Check: Selecting a Topicp. 133
Determine Your Purposep. 134
Quick Check: General Purposes for Speechesp. 136
Quick Check: Specific Purposes for Speechesp. 138
Develop Your Central Ideap. 138
Quick Check: Purpose Statement Versus Central Ideap. 140
Generate and Preview Your Main Ideasp. 141
Meanwhile, Back at the Computer...p. 143
A Question of Ethicsp. 145
Gathering Supporting Materialp. 147
Personal Knowledge and Experiencep. 147
The Internetp. 148
How to: Do an Advanced Searchp. 150
Library Resourcesp. 152
Quick Check: Supporting Materials in the Libraryp. 159
Interviewsp. 159
Resources from Special-Interest Groups and Organizationsp. 162
Research Strategiesp. 163
How to: Document an Electronic Resource in MLA Formatp. 164
Quick Check: Research Strategiesp. 169
A Question of Ethicsp. 170
Supporting Your Speechp. 171
Illustrationsp. 171
Quick Check: Choose the Right Illustrationsp. 174
Descriptions and Explanationsp. 175
Definitionsp. 176
Analogiesp. 178
Statisticsp. 180
Quick Check: Select Effective Statisticsp. 183
Opinionsp. 184
Quick Check: Types of Supporting Materialp. 187
Selecting the Best Supporting Materialp. 187
How to: Decide Which Is Your Best Supporting Materialp. 188
A Question of Ethicsp. 189
Crafting a Speechp. 191
Organizing Your Speechp. 199
Organizing Your Main Ideasp. 200
Quick Check: Organize Main Ideasp. 208
Subdividing Your Main Ideasp. 208
Integrating Your Supporting Materialp. 209
Quick Check: Integrate Supporting Materialp. 210
Organizing Your Supporting Materialp. 210
Quick Check: Organizing Your Supporting Materialp. 213
Developing Signpostsp. 213
Quick Check: Verbal Transitionsp. 214
Quick Check: Type of Signpostsp. 217
Supplementing Signposts with Presentation Aidsp. 217
A Question of Ethicsp. 219
Introducing Your Speechp. 221
Purposes of Introductionsp. 221
Quick Check: Does Your Introduction Accomplish Its Purpose?p. 225
Effective Introductionsp. 225
How to: Develop an Effective Introductionp. 232
A Question of Ethicsp. 233
Concluding Your Speechp. 235
Purposes of Conclusionsp. 235
Quick Check: Purposes of Your Speech Conclusionp. 237
Effective Conclusionsp. 238
How to: Develop an Effective Conclusionp. 240
A Question of Ethicsp. 241
Outlining and Editing Your Speechp. 243
Developing a Preparation Outlinep. 244
Quick Check: Summary of Correct Outline Formp. 347
Editing Your Speechp. 252
How to: Avoid Long Phrasesp. 253
Developing Your Delivery Outline and Speaking Notesp. 254
A Question of Ethicsp. 260
Using Words Well: Speaker Language and Stylep. 261
Oral Versus Written Language Stylep. 262
Quick Check: Oral Versus Written Stylep. 263
Using Words Effectivelyp. 264
Adapting Your Language Style to Diverse Listenersp. 266
Crafting Memorable Word Structuresp. 269
Quick Check: Crafting Memorable Word Structurep. 273
Tips for Using Language Effectivelyp. 274
How to: Create Figurative Images Drama, and Cadencep. 275
A Question of Ethicsp. 276
Delivering Your Speechp. 277
Delivering Your Speechp. 283
The Power of Speech Deliveryp. 284
Methods of Deliveryp. 286
Quick Check: Impromptup. 289
Quick Check: Methods of Deliveryp. 286
Characteristics of Effective Deliveryp. 290
Quick Check: Benefits of Eye Contactp. 291
Quick Check: Effective Gesturesp. 294
Quick Check: Characteristics of Good Vocal Deliveryp. 303
Audience Diversity and Deliveryp. 304
Rehearsing Your Speech: Some Final Tipsp. 305
How to: Make the Most of Your Rehearsal Timep. 306
Delivering Your Speechp. 307
Adapting Your Speech Delivery for Televisionp. 309
Responding to Questionsp. 311
A Question of Ethicsp. 314
Presentation Aidsp. 315
Designing and Using Presentation Aidsp. 321
The Value of Presentation Aidsp. 321
Quick Check: The Value of Presentation Aidsp. 323
Types of Presentation Aidsp. 323
How to: Use an Overhead Projectorp. 331
Guidelines for Developing Presentation Aidsp. 333
How to: Select the Right Presentation Aidsp. 339
Guidelines for Using Presentation Aidsp. 339
How to: Use Presentation Aids Effectivelyp. 343
A Question of Ethicsp. 345
Using Presentation Softwarep. 347
Presentation Softwarep. 347
Using Presentation Softwarep. 348
How to: Develop Effective Visualsp. 350
Preparing a Presentation with PowerPointp. 350
Quick Check: Be Preparedp. 354
A Question of Ethicsp. 356
Types of Speechesp. 357
Speaking to Informp. 365
Goals of Informative Speakingp. 366
Quick Check: Goals of Informative Speechesp. 367
Types of Informative Speechesp. 367
Quick Check: Types of Informative Speechesp. 372
Strategies to Enhance Audience Understandingp. 373
How to: Enhance Message Clarityp. 374
How to: Enhance Audience Understandingp. 377
Strategies to Maintain Audience Interestp. 377
Quick Check: What Makes a Good Story?p. 379
Strategies to Enhance Audience Recallp. 379
Quick Check: Enhance Audience Recallp. 381
A Question of Ethicsp. 382
Sample Information Speech: Choosing a Speech Topic by Roger Fringerp. 383
Understanding Principles of Persuasive Speakingp. 385
Persuasion Definedp. 385
How Persuasion Worksp. 387
How to Motivate Listenersp. 388
Quick Check: Using Fear Appeals to Persuadep. 394
How to Develop Your Persuasive Speechp. 395
Quick Check: Persuasive Propositions: Developing Your Central Ideap. 401
Putting Persuasive Principles into Practicep. 401
A Question of Ethicsp. 403
Using Persuasive Strategiesp. 405
Establishing Credibilityp. 405
Enhancing Your Credibilityp. 407
Using Logic and Evidence to Persuadep. 408
How to: Judge the Validity of a Generalizationp. 409
How to: Test the Truth of an Argumentp. 411
Quick Check: Comparing Inductive, Deductive, and Causal Reasoningp. 412
Using Emotion to Persuadep. 419
How to: Use Emotion to Persuadep. 423
Strategies for Adapting Ideas to People and People to Ideasp. 423
Strategies for Organizing Persuasive Messagesp. 427
Quick Check: Organizational Patterns for Persuasive Messagesp. 433
A Question of Ethicsp. 436
Sample Persuasive Speech: Medical Mayhemp. 436
Special-Occasion Speakingp. 441
Public Speaking in the Workplacep. 441
Ceremonial Speakingp. 443
Quick Check: Introduce a Speakerp. 444
How to: Give an Acceptance Speechp. 448
How to: Deliver a Eulogyp. 450
After-Dinner Speaking: Using Humor Effectivelyp. 451
Quick Check: Strategies for Achieving Humor in After-Dinner Speechesp. 453
A Question of Ethicsp. 454
Appendicesp. 455
Speaking in Small Groupsp. 459
Small Group Communicationp. 459
Solving Problems in Groups and Teamsp. 460
Participating in Small Groupsp. 463
Leading Small Groupsp. 464
Managing Meetingsp. 466
Planning a Group Presentationp. 467
Making a Group Presentationp. 468
A Question of Ethicsp. 470
The Classical Tradition of Rhetoricp. 471
The Earliest Teachers of Rhetoricp. 471
Beginning of the Greek Tradition: The Sophistsp. 472
Platop. 473
Aristotlep. 474
The Roman Traditionp. 476
Conclusionp. 477
Suggested Speech Topicsp. 479
Informative Speech Topicsp. 479
Persuasive Speech Topicsp. 481
Speeches for Analysis and Discussionp. 483
I Have a Dreamp. 483
Making Democracy Work: Your Responsibility to Societyp. 486
Van Gogh's Incredible Lifep. 488
The Electoral Collegep. 491
The Dirty Secretp. 493
Binge Drinking on College Campusesp. 496
Curtailing the Contemporary College Counseling Crisisp. 498
Notesp. 501
Glossaryp. 517
Indexp. 525
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