Purpose: The Starting Point of Great Companies

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  • Edition: Reprint
  • Format: Paperback
  • Copyright: 2008-08-19
  • Publisher: Griffin
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In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.

Author Biography

Nikos Mourkogiannis is a senior partner at Panthea, an elite leadership consulting firm providing advice to Chairmen and CEOs of top companies around the world. He is also senior executive advisor on leadership to Booz Allen Hamilton. Nikos helped create the Harvard Law School Center on Negotiations with Roger Fisher, author of the business bestseller Getting to Yes. He has worked on some of the most complex and important business deals of the last thirty years, with some of the most influential leaders in international business and government. He lives in London.

Table of Contents

Acknowledgmentsp. ix
Forewordp. xiii
What Is Purpose?
Introducing Purposep. 3
The Real Value of Purposep. 23
What Purpose Is Notp. 45
Great Stories of Purpose
Tom Watson's Passion for Discoveryp. 59
Warren Buffett and the Excellence of Financial Artistryp. 67
Sam Walton's Altruistic Commitment to the Customerp. 77
The Heroic Purpose of Henry Ford and Siegmund Warburgp. 89
How Purpose Builds Greatness
Purpose and Moralep. 113
Purpose and Innovationp. 127
Purpose and Competitive Advantagep. 137
Purpose and Leadershipp. 149
Epilogue: Purpose in Actionp. 173
Panthea and Booz Allen Hamilton: Our Propositionp. 197
50 Key Pointsp. 203
Notesp. 209
Critical Bibliographyp. 217
Indexp. 247
Table of Contents provided by Ingram. All Rights Reserved.

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