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9780415890229

Qualitative Research Methods for Media Studies

by ;
  • ISBN13:

    9780415890229

  • ISBN10:

    0415890225

  • Format: Paperback
  • Copyright: 2013-12-06
  • Publisher: Routledge
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List Price: $55.41

Summary

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

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