Qualitative Research for Physical Cultureis a practical guide to qualitative research methods in the multidisciplinary field of physical culture. This innovative, unique and clearly-written book provides a complete one-stop manual to designing, researching and writing an effective research project. The authors identify the '7 Ps' of research which allows the reader to navigate a clear pathway through the research process. The '7 Ps' are divded into three areas: - Design which examines the Purpose of using qualitiative methods; Paradigms of approach; and the Process of putting together a project - Doing which looks at a range of different methodological Practices and the Politics of Interpretation of such approaches - Dissemination which examines the Presentation of research and the Promise - how to judge the quality of research Exploring interviewing, textual analysis, narrative analysis and field methods such as ethnography, case studies and participatory action research, the text also inlcudes invaluable advice on the writing process and how to critically assess the quality of research, and will be invaluable as a teaching tool or essential reference for experienced and inexperienced researchers alike.