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9780471964308

Quantitative Analysis in Marketing Management

by ; ;
  • ISBN13:

    9780471964308

  • ISBN10:

    0471964301

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2000-05-18
  • Publisher: WILEY
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Supplemental Materials

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Summary

Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts: * statistics, demand analysis and forecasting; * financial analysis, operations and control systems; and * future trends Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.

Author Biography

Luiz Moutinho and Mark Goode are the authors of Quantitative Analysis in Marketing Management, published by Wiley.

Table of Contents

STATISTICAL ANALYSIS, DEMAND ANALYSIS AND FORECASTING IN MARKETING.
Data Collection and Sampling.
Further Statistical Techniques.
Demand Analysis.
Forecasting.
FINANCIAL ANALYSIS, OPERATIONS AND CONTROL SYSTEMS.
Financial Techniques.
Budgeting and Control.
Decision Techniques.
Operations Management.
FUTURE TRENDS AND CONCLUSION.
Future Trends.
Conclusion.
Appendices.
Index.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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