Quantitative Methods for Business (with Printed Access Card)

by Anderson, David R.; Sweeney, Dennis J.; Williams, Thomas A.; Camm, Jeffrey D.; Martin, R. Kipp

• ISBN13: 9780324651812
• ISBN10: 0324651813
• Edition: 11th
• Format: Hardcover w/ Access Card
• Copyright: 2009-02-11
• Publisher: South-Western College Pub

Summary

This revision of QUANTITATIVE METHODS FOR BUSINESS provides students with a conceptual understanding of the role that quantitative methods play in the decision-making process. This text describes the many quantitative methods that have been developed over the years, explains how they work, and shows how the decision-maker can apply and interpret data. Written with the non-mathematician in mind, this text is applications-oriented. Its "Problem-Scenario Approach" motivates and helps students understand and apply mathematical concepts and techniques. In addition, the managerial orientation motivates students by using examples that illustrate situations in which quantitative methods are useful in decision making.

Table of Contents

Introduction

Introduction to Probability

Probability Distributions

Decision Analysis

Utility and Game Theory

Forecasting

Introduction to Linear Programming

Linear Programming: Sensitivity Analysis and Interpretation of Solution

Linear Programming Applications in Marketing, Finance, and Operations Management

Distribution and Network Models

Integer Linear Programming

Advanced Optimization Applications

Project Scheduling: PERT/CPM

Inventory Models

Waiting Line Models

Simulation

Markov Processes

Appendixes A-G

Index

Table of Contents provided by Publisher. All Rights Reserved.