The Race for Perfect: Inside the Quest to Design the Ultimate Portable Computer

by Hamm, Steve

• ISBN13: 9780071606103
• ISBN10: 0071606106
• Edition: 1st
• Format: Hardcover
• Copyright: 2008-10-15
• Publisher: McGraw-Hill Education

Summary

Personal computing has reshaped economies and industries, and is transforming how we express ourselves and relate to one another. The most personal of personal computers are the portables. We carry these gadgets with us wherever we go, whether they're laptops, smartphones, or the coolest new Web-surfing devices.The Race for Perfecttells the story of two generations of entrepreneurs, designers, and engineers as they have struggled to make ever-better portables.Steve Hamm takes the reader into a world where inspiration, design, engineering, and marketing come together to produce wave upon wave of the innovative products that we love to talk about and use. From the earliest days of portable computing, 40 years ago, entrepreneurs and designers have pushed forward relentlessly in a quest to create the perfect device. Their efforts have produced a few fabulous successes and many failures. But they never give up. They're driven by the basic rule of the tech industry: innovate or die.In addition to a fascinating read,The Race for Perfectoffers valuable lessons for business people in any industry, revealing how they mustINNOVATEconstantly to differentiate their products CREATEdesign principles that are timeless INTEGRATEdesign and engineering so products are both useful and fun to use IMPROVEquality and convenience without compromise TAPsocial networks to turn customers into fansAt the center of this tale is the story of a single product, Lenovo's ThinkPad X300 laptop. Lenovo, the first Chinese company to seek to establish a global consumer brand, bought IBM's PC division in 2005 primarily to get the company's storied ThinkPad laptops. The X300 was conceived as a "halo" product that would draw customers to Lenovo's entire line. Woven throughThe Race for Perfectis a case study of how this ambitious company, with teams in Japan, the United States, and China, marshaled its resources to pursue laptop perfection. As X300 came close to the finish line, it collided head-on with Apple's super-slim MacBook Air-with surprising results.

Author Biography

Steve Hamm, a senior writer at BusinessWeek, writes about globalization, innovation, and leadership and has produced more than two dozen cover stories on topics ranging from Internet wunderkind Marc Andreessen to the challenges facing India. His insights can be found at his blog, GlobeSpotting with Steve Hamm (http:/ www.businessweek.com/globalbiz/blog/globespotting/). His previous book, Bangalore Tiger, about the rise of the Indian tech industry, was published by McGraw-Hill in 2006.

Table of Contents

Introduction	p. 1
The Quest	p. 7
Dynabook and the Legacy of Xerox PARC	p. 21
Compaq versus Apple	p. 47
ThinkPad	p. 69
Yang's Dream	p. 101
Kodachi	p. 119
The Race	p. 151
Hype, FUD, and E-Marketing	p. 185
Very Small Computers	p. 205
The Convergence Converges	p. 245
The Future of Portable Computing	p. 261
Index	p. 279
Acknowledgments	p. 291
About the Author	p. 293
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