9780470190821

Radically Transparent : Monitoring and Managing Reputations Online

by ;
  • ISBN13:

    9780470190821

  • ISBN10:

    0470190825

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2008-03-04
  • Publisher: Sybex
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Summary

The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation.

Author Biography

Andy Beal is a consultant and one of the world’s most respected experts in online reputation monitoring and management. He has worked with Motorola, Lowe’s, Quicken Loans, NBC, GlaxoSmithKline, and SAS. Founder of the award-winning Marketing Pilgrim blog (marketingpilgrim.com), Beal has been featured in Dow Jones, Washington Post, and BusinessWeek. He is a frequent speaker at such trade shows as Search Engine Strategies and Direct Marketing Association, has published more than three dozen articles, and has been featured in The Wall Street Journal, Washington Post, and BusinessWeek.

Dr. Judy Strauss is a consultant, international speaker, former entrepreneur, and previous marketing director of two companies. She is an award-winning author of 11 books and numerous scholarly articles on internet marketing topics. She coauthored E-Marketing, the first textbook on internet marketing. She currently teaches e-marketing, communication, and strategy topics to MBA and undergraduate students at the University of Nevada, Reno. She has won numerous awards for teaching, writing, and entrepreneurial activities.

Table of Contents

Foreword
Introduction
Understanding Your Online Reputation
Your World Is Now Radically Transparent
You Don't Own Your Company's Reputation
Developing Your Personal Brand
Navigating the New Rules of Engagement
Building Your Radically Transparent Reputation
The Art of Generating Buzz
Managing Your Reputation with SEO
Using Multimedia Content to Engage Your Audience
Writing Engaging Text
The Power of Blogs
Social Networking
Your Online Activities: You Are What You Do
Monitoring, Repairing, and Planning your Online Reputation
The Importance of Reputation Monitoring
Monitoring Your Online Reputation
Repairing Your Online Reputation
Seven-Step Action Plan
Index
Table of Contents provided by Publisher. All Rights Reserved.

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