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9781559349611

Readings in Mass Communication : Media Literacy and Culture

by
  • ISBN13:

    9781559349611

  • ISBN10:

    1559349611

  • Format: Paperback
  • Copyright: 1999-04-01
  • Publisher: McGraw Hill College

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Summary

Drawing from a wide variety of sources and political and cultural viewpoints, this collection (designed to supplement any core textbook in Introduction to Mass Communication) is predicated on the fact that students learn about the media mainly through the media-by reading or hearing about media in media publications or broadcasts.

Table of Contents

Preface xix
Mass Communication, Culture, and Mass Media 1
The People's Communication Charter
2(8)
The Stories We Tell
10(11)
George Gerbner
Media Literacy and Culture
21(19)
Folklore in a Box
22(5)
Lance Morrow
The Big Sellout: Is Creative Independence a Luxury We Can No Longer Afford?
27(10)
John Seabrook
History? Education? Zap! Pow! Cut!
37(3)
Pico Iyer
Books
40(19)
The Crushing Power of Big Publishing
41(10)
Mark Crispin Miller
The Oprah Effect: How TV's Premier Talk Show Host Puts Books over the Top
51(4)
Bridget Kinsella
The Dumb-Down
55(4)
Todd Gitlin
Newspapers
59(24)
A Tour of Our Uncertain Future
60(12)
Katherine Fulton
Shop Talk at Thirty: A Look at Asians as Portrayed in the News
72(4)
Joann Lee
Los Angeles Times Publisher Mark Willes in Praise of the ``Cereal Killer''
76(4)
David Plotz
Holiness, Roylaty and Fame
80(3)
James Martin
Magazines
83(14)
Girl Wide Web
84(5)
Neva Chonin
The Color of Money, Part I
89(5)
Lorraine Calvacca
The Color of Money, Part II
94(3)
Jenna Schnuer
Film
97(10)
Hollywood Guilds Put the Moves on Multimedia
98(3)
Stanley Klein
Disney's All Smiles
101(6)
Don L. Buroughs
Dan McGraw
Kevin Whitelaw
Radio and Sound Recording
107(11)
Radio Activity
108(7)
Charisse Jones
Reading Between the Lines: Let's Stop Crying Wolf on Censorship
115(3)
Jonathan Alter
Television
118(18)
Call It Courage
119(9)
Dan Rather
The Rich Tapestry of Hispanic America Is Virtually Invisible on Commercial Television
128(5)
Paul Espinosa
TV Could Nourish Minds and Hearts
133(3)
Father Ellwood Kieser
Public Relations
136(25)
PR! A Social History of Spin
137(5)
Stuart Ewen
Smoker's Hacks
142(9)
Warren Buffet
Targeting Minority Publics
151(10)
Linda P. Morton
Advertising
161(34)
``Buy Nothings'' Discover a Cure for Affluenza
162(4)
Carey Goldberg
Move Over Boomers, The ``Xers'' Are Here (Or Are They?)
166(4)
Tuning In to Generation X
170(5)
Joseph Schwartz
Now Worse than Ever! Cynicism in Advertising!
175(4)
Mark Landler
Saturday Morning Fever: The Hardsell Takeover of Kids TV
179(16)
Tom Englehardt
Theories of Communication
195(22)
Shifting Worlds of Strangers: Medium Theory and Changes in ``Them'' Versus ``Us''
196(13)
Joshua Meyrowitz
Postmodernism Defined at Last!
209(8)
Todd Gitlin
Mass Communication Research and Effects
217(16)
All Quiet on the Feminist Front
218(5)
bell hooks
African American Images on Television and Film
223(6)
Herb Boyd
If Liberals Go Marching Back In
229(4)
James K. Glassman
Why Race Still Divides America: A Response to ``If Liberals Go Marching Back In''
231(2)
Stanley J. Baran
Media Regulation, Freedom, and Ethics
233(14)
Telecon
234(7)
Robert W. McChesney
The Big Telecom Rip-Off Glides Through Congress
241(3)
Molly Ivins
Di Dies; We Follow the Money
244(3)
Jon Carroll
The Internet and The World Wide Web: Changing the Paradigm
247(23)
Technocracy R. I. P.: The Rise of Technology Signals the Fall of Technocracy
248(7)
Virginia Postrel
How the Decency Fight Was Won
255(7)
Howard Bryant
David Plotnikoff
Cable TV: A Crisis Looms
262(8)
Elizabeth Lesly
Ronald Grover
Neil Gross
The Changing Global Village
270(20)
At 75, Voice of Britain Has a New Accent
271(5)
Kevin Cullen
Europe's Technology Gap Is Getting Scary
276(3)
David Kirkpatrick
Antidotes 1--5
279(11)
David Shenk
Credits 290(3)
Index 293

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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