Ready, Fire, Aim : Zero to $100 Million in No Time Flat

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  • Format: Hardcover
  • Copyright: 2008-01-02
  • Publisher: Wiley
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Whether you're thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.

Author Biography

Michael Masterson has developed a loyal following of more than 250,000 subscribers with Early to Rise (www.EarlyToRise.com), an e-newsletter published by Agora, Inc. Throughout his remarkably successful business career, Masterson has been a partner in two businesses that grew beyond $100 million, two more that exceeded $50 million, and at least a dozen that surpassed the $10 million mark. He is also the author of the New York Times, Wall Street Journal, and Amazon.com bestsellers Seven Years to Seven Figures, Automatic Wealth, and Automatic Wealth for Grads . . . and Anyone Else Just Starting Out (all from Wiley), and Confessions of a Self-Made Multimillionaire. Subscribe to Michael Masterson's daily e-zine at www.EarlyToRise.com.

Table of Contents

Forewordp. xi
Acknowledgmentsp. xiii
About the Authorp. xv
Being All That You Can Bep. 1
Introduction: The Very Best Job in the Worldp. 3
Getting to the Next Levelp. 13
Why Employee Size Matters: A Different Way of Measuring the Four Stagesp. 23
Becoming a Five-Star Business Geniusp. 31
Stage One: Infancyp. 41
The Supremacy of Sellingp. 43
Your Optimum Selling Strategy and the Four Fundamental Secrets of Selling Your First Productp. 67
Mastering the Copy Side of Sellingp. 91
Secondary-Yet Important-Priorities for Stage One Businessesp. 109
A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage One Entrepreneurp. 121
Stage Two: Childhoodp. 129
From $1 Million to $10 Million and Beyond: How to Break through the One-Product-Company Syndromep. 131
Innovation-the Key to Second-Stage Growthp. 147
Speed: Putting Ready, Fire, Aim into Your Businessp. 167
Getting Readyp. 181
What Are You Waiting For? Start Firing Already!p. 195
Aiming the Productp. 205
Aiming the Marketing, Part 1: A Quick Crash Coursep. 219
Aiming the Marketing, Part 2: Understanding the Buying Frenzyp. 239
Ready, Fire, Aim in Actionp. 259
A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage Two Entrepreneurp. 271
Stage Three: Adolescencep. 279
Making the Stage Three Transformationp. 281
Changing into a Corporate Leaderp. 295
Filling Your Stage Three Business with Stars and Superstarsp. 307
Bottlenecks, Bureaucracy, and Politicsp. 321
A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage Three Entrepreneurp. 333
Stage Four: Adulthoodp. 339
The Last Big Changep. 341
Acting as Your Company's Main Investorp. 349
Afterwordp. 357
Notesp. 361
Indexp. 365
Table of Contents provided by Ingram. All Rights Reserved.

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