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9780749464820

The Rebel Entrepreneur: Rewriting the Business Rulebook

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  • ISBN13:

    9780749464820

  • ISBN10:

    0749464828

  • Format: Paperback
  • Copyright: 2012-08-28
  • Publisher: Kogan Page Ltd
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Summary

Everyone wants to start their own business and there are lots of books telling you how to go about it.The only trouble is a lot of them are wrong. The Rebel Entrepreneur by Financial Times journalist, Jonathan Moules, explains why, in many cases, the received wisdom on entrepreneurship just isn't the best way of doing things. Full of examples of successful entrepreneurs who've made the grade by doing things differently , this book will show you why you don't need a business plan,that there's nothing wrong with copying someone else's idea , why if things get tough you should put your prices up and how cutting costs can kill your business. With many thousands of people starting a business every year, this is the book that no entrepreneur can afford to be without.

Author Biography

Jonathan Moules is Enterprise Correspondent for the Financial Times and he has profiled hundreds of companies and their owners, and received thousands of letters from entrepreneurs and aspiring entrepreneurs. His extensive experience in all things entrepreneurial forms the basis for this book.

Table of Contents

Prologue: The importance of being a rebelp. viii
Funding is for foolsp. 1
The case for bootstrappingp. 2
Small is beautifull, at least to begin withp. 6
The value of having no moneyp. 8
Have you tried the alternatives to the bank?p. 9
Pull yourself up by your bootstrapsp. 13
If you can't get a loan, get a grantp. 18
Timing can be everythingp. 19
We are all dotcoms now, thank goodnessp. 20
No man is an island when it comes to fundingp. 21
The conclusionp. 28
Don't innovate, imitatep. 31
An imitator in actionp. 32
The originalp. 33
Every action has a legal reactionp. 33
You can't keep a good idea downp. 34
First movers do not necessarily have the advantagep. 36
Copying is as old as the hillsp. 37
It is all about executionp. 42
Attack of the clonesp. 43
Imitation can be the salvation of a companyp. 44
Timing is everythingp. 50
You do not have to settle for second bestp. 52
The conclusionp. 54
Don't be a herop. 55
The problem of letting gop. 58
Most people find good leadership hardp. 58
Size is everythingp. 59
Take a tip from the good parenting guidep. 60
Confessions of a meddlerp. 66
An exception to the rulep. 71
When do you step back?p. 72
External factors are important toop. 75
The conclusionp. 79
The high price of successp. 81
Less can be morep. 82
Do the mathematicsp. 82
What your prices say about the value of your offeringp. 83
Why you need to keep prices upp. 84
The difficult relationship between price and valuep. 85
In a recession, the need to raise prices only increasesp. 88
The art of maintaining a high pricep. 92
How do you get people to pay more?p. 94
Price is a matter of economicsp. 95
To cut, or not to cutp. 96
Cutting your costs is not the same as raising your pricesp. 96
What about cross-border trade?p. 101
How do you maintain high prices?p. 102
Warning: you can raise prices too muchp. 104
Being low cost does not mean you cannot raise your pricesp. 105
Being the best is always better than being cheapestp. 107
The conclusionp. 107
Don't get hung up on the business planp. 109
The only constant in (business) life is changep. 110
Ryanair as an example of a company that changedp. 111
Imitate, don't innovate (reprised)p. 112
There is no shame in starting all over againp. 114
Testing, testingp. 114
Once the business plan works, write it downp. 118
The concept of the pivotp. 120
Pivoting once is never enoughp. 125
Pivoting and foreign marketsp. 129
The conclusionp. 133
You cannot cut your way to successp. 135
How do you react to the bad times?p. 136
Do you really need to make those cuts?p. 137
Sell on the savings your company can providep. 138
Spend some money on yourselfp. 145
Be confidentp. 146
Do not rush to cut jobsp. 147
Find the opportunities to growp. 148
Remember to pivot as well as investp. 150
The conclusionp. 161
Do not waste your time sellingp. 163
Tips for accelerating the sales processp. 166
Teamwork is key to salesp. 168
Good customer service can be a sales strategyp. 169
A few sales tipsp. 171
Beware of overtradingp. 172
Squeezing the lemonp. 174
Opportunity is never far awayp. 176
The conclusionp. 176
Failure is not failure if you learnp. 179
Why the fear of failure can be so damagingp. 183
Failure can be your own stupid faultp. 185
Common mistake 1: treating the bank like a cashpointp. 185
Common mistake 2: putting your eggs in one basketp. 186
Life can be cruel so you have to deal with itp. 188
The random nature of entrepreneurial successp. 194
Remember, it may be second time unluckyp. 195
Remember, the darkest moment is before the dawnp. 197
Insolvency is often not the endp. 200
The conclusionp. 203
Indexp. 205
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