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9780071635592

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

by ;
  • ISBN13:

    9780071635592

  • ISBN10:

    0071635599

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2009-10-30
  • Publisher: McGraw-Hill Education

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Supplemental Materials

What is included with this book?

Summary

Thirty years ago, Jack Trout and Al Ries wrote Positioning: The Battle for Your Mind. It has since been called one of the hundred best business books of all time.

Author Biography

Jack Trout is president of Trout And Partners, a.marketing firm with offices in 13.countries, whose clients include.ATAndT, IBM, Burger King, Merrill.Lynch, Xerox, and many other.major corporations. He is the.author or coauthor of numerous.marketing classics, including.Positioning, Marketing Warfare,.Bottom-Up Marketing, The 22.Immutable Laws of Marketing, and.The New Positioning.

Table of Contents

Prologuep. 1
Competitionp. 7
The Foundationp. 9
The Rise of the Competitionp. 21
Repositioning the Competitionp. 33
Changep. 51
Change Happens; Evolution Is Realityp. 53
The Bigger They Are, the Harder They Are to Changep. 75
When Not to Evolvep. 91
Crisisp. 109
A Crisis Can Change the Gamep. 111
Value Is the Name of the Gamep. 125
The Art of Repositioningp. 143
Repositioning Takes Timep. 145
Repositioning Is Not for the Meekp. 163
Repositioning Begins and Ends with the CEOp. 179
Repositioning Is Obviousp. 189
Epiloguep. 207
Indexp. 209
Table of Contents provided by Ingram. All Rights Reserved.

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