Retail Strategy

by Reynolds,Dr Jonathan

• ISBN13: 9780750656962
• ISBN10: 0750656964
• Format: Nonspecific Binding
• Copyright: 2003-11-14
• Publisher: Routledge

Summary

The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: * Section I : retailing in an international context * Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading. * Section III : A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment. * Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking. * Dual focus, with firm conceptual context supplied in the introductory essays and practitioner insight provided by the case studies. * Includes a range of learning features to help you test your knowledge and develop your thinking. * Talented contributor team offer rigorous and far-reaching analysis of the issues and case histories.

Table of Contents

List of contributors	ix
List of figures and tables	xiii
Part I Introduction
Introduction to retail strategy	3	(22)
Jonathan Reynolds
Part II Strategic issues in retailing
Attracting and keeping customers	25	(27)
Richard Cuthbertson
Richard Bell
Collaboration in the retail supply chain	52	(26)
Richard Bell
Richard Cuthbertson
Planning policy for retailing	78	(18)
Ross Davies
Retail internationalization: how to grow	96	(23)
Elizabeth Howard
Prospects for e-commerce	119	(18)
Jonathan Reynolds
The financial implications of retail strategy	137	(36)
Dmitry Dragun
Part III The view from the bridge
Supply chain: a core competency for retailers	173	(8)
Richard Cuthbertson
Bridging the gap between IT and the business	181	(9)
Christine Cuthbertson
Leisure and retailing: Legoland parks	190	(6)
Jonathan Reynolds
Everything for the trade -- next day: Screwfix Direct	196	(6)
Jonathan Reynolds
Uniquely Auchan: retailing as invention	202	(7)
Richard Bell
Straightforward British approach works in China	209	(9)
Elizabeth Howard
Metro in China or a Chinese Metro?	218	(7)
Richard Bell
Music, movies, more: the specialist retailer	225	(11)
Christine Cuthbertson
Consumer wellbeing: wellbeing.com	236	(11)
Richard Cuthbertson
Freshen up: differentiation through fresh foods	247	(6)
Christine Cuthbertson
Integration, challenge and change	253	(7)
Richard Bell
A passionate journey: creating the right culture in a food retail organization	260	(5)
Wal-Mart's entry into the German market: an intercultural perspective	265	(5)
Ready to scale up: India's Shoppers' Stop	270	(5)
Elizabeth Howard
Creating a global retail brand	275	(9)
Richard Bell
Consolidation in the European mail order market	284	(7)
Richard Bell
Modernization in Greek food retailing	291	(7)
Richard Bell
Financial management at Sainsbury's	298	(13)
Dmitry Dragun
Part IV Putting it all together
An exercise in successful retailing: the case of Tesco	311	(20)
Jonathan Reynolds
Portents: strategic retail futures	331	(18)
Elizabeth Howard
Index	349