Retailing : Environment and Operations

by Newman, Andrew; Cullen, Peter

• ISBN13: 9781861525338
• ISBN10: 1861525338
• Edition: 1st
• Format: Paperback
• Copyright: 2001-12-20
• Publisher: Cengage Learning EMEA

Summary

Retailing: Environment and Operations is a complete introduction to the retail environment and retail operations for students of retailing, marketing, service management and related studies. It covers all the key areas of retailing activity and the supply chain. The text introduces and integrates appropriate business, consumer and social concepts to provide an effective framework for the study of retailing, specifically within the UK. It focuses on how managers and professionals in the consumer supply chain can improve their market effectiveness and operational efficiency. Written in an accessible style, Retailing: Environment and Operations is designed for use on a single one-year course, a double one-semester module or two one-semester modules. The book is written in language accessible to the student and future manager. It builds on simple concepts to provide a sound foundation for further critical studies in retailing and service management. The analysis is illustrated with numerous case studies, tip/examples and discussion topics. Retailing: Environment and Operations is ideal for first year students on a degree or higher diploma course in retailing, service management or marketing.

Table of Contents

Preface	xi
List of figures	xiv
List of tables	xv
PART 1 MANAGING THE RETAILING ENVIRONMENT	1	(92)
Introduction to the Retailing Environment	3	(28)
The Functions of Retailing	5	(1)
The Retail Industry in the UK	6	(10)
Retail Formats	16	(3)
Successful Retailing	19	(6)
The Context of Retail Business Planning	25	(6)
Structural Change in the Retail Environment	31	(20)
Changes in the Retail Environment	33	(5)
Sociodemographic Change	38	(2)
Technology and Economic Change	40	(3)
Socio-economic Changes	43	(5)
Impact on the Retail Industry	48	(3)
Market Structure and Control: Retailing Structures	51	(26)
Environment and Competition	53	(6)
The Competitive Environment in Different Retail Sectors	59	(5)
Government Policy, Competition and Consumer Demand	64	(2)
Retail Development and Competition	66	(5)
Additional Theories of Conflict and Development	71	(6)
Managing in Good Times and Bad: Dealing with Booms and Slumps	77	(16)
The Mood of the Nation	79	(3)
Maintaining the Balance in the Economy	82	(2)
Government Macroeconomic Policy	84	(4)
The Impact of Economic Fluctuations on the Retailing Industry	88	(1)
Managing Fluctuations	89	(4)
PART 2 RETAIL MARKETING: PLANNING AND DEVELOPMENT	93	(144)
Strategic Marketing Planning for Retailing: Setting up the Business	95	(24)
The Strategic Planning Process: A Framework	97	(4)
Objectives to Position the Business	101	(9)
The Integrated Marketing System	110	(3)
Forging Relationships for Success	113	(2)
The Role of Retail Formats and Merchandise	115	(4)
The Customer and the Retail Business: Knowing your Customers	119	(20)
Focusing on the Consumer	121	(3)
Mapping Out Society: Psychographics	124	(2)
Postmodern Consumers	126	(2)
Learning Attitudes, Motivation and Perception	128	(5)
Modelling Consumer Behaviour	133	(6)
The Fundamentals of Merchandising: Product	139	(28)
Merchandise Strategies	141	(3)
Planning	144	(7)
Sourcing	151	(6)
Arranging and Displays	157	(6)
Space Management	163	(4)
Establishing a Pricing Strategy	167	(24)
Pricing Objectives	169	(3)
Pricing for Markets	172	(3)
Pricing Calculations	175	(8)
Pricing Policies	183	(2)
Pricing Strategies	185	(6)
Promoting the Store: Sending Out the Correct Sort of Messages	191	(22)
Communicating the Image	193	(4)
Promoting the Retailer as a Brand	197	(5)
Selecting the Promotional Mix	202	(4)
Advertising and Sales Promotions	206	(3)
Publicity, Personal Selling and Relationship Marketing	209	(4)
Locating the Store in the Retail Environment	213	(24)
Developing a Location Strategy	215	(4)
Evaluating the Trading Area	219	(2)
Locating: A Practical Guide for all Retailers	221	(4)
Researching the Proposed Trading Area	225	(4)
Defining the Catchment Area	229	(8)
PART 3 RETAIL MARKETING: OPERATIONS	237	(128)
Store Design and Layout: Producing the Right Format	239	(28)
The Store and its Image	241	(5)
The External Store: Structure as Part of Image	246	(3)
Internal Store	249	(7)
Display	256	(6)
Visual Merchandising and Atmospherics	262	(5)
Managing Retail Services: Creating Quality Retail Services	267	(26)
Retail Services	269	(4)
Service Characteristics	273	(4)
Branding: Perceptions of Service Quality	277	(7)
Managing the Service Setting and the Service Encounter	284	(7)
Analyzing Service Problems: Some Techniques	291	(2)
Services Retailing: Creating Tangibility	293	(22)
From Service Provider to Service Retailer	295	(4)
Service Retail Sectors	299	(4)
Developing and Promoting the Service	303	(2)
Managing the Store	305	(5)
Delivering the Service	310	(5)
Business Operations: Financial Development	315	(24)
Risks and Financial Requirements of a Business during Development	317	(5)
The Growing Firm	322	(3)
The Structure of the Business	325	(6)
Investment Decisions	331	(4)
Financial Evaluation	335	(4)
Logistics and Distribution: Shipping the Goods to Market	339	(26)
The Distribution Process	341	(2)
The Stages of Distribution	343	(5)
Trends in Supply Chain Management	348	(6)
Physical Distribution and Inventory Management	354	(5)
Warehouse Management	359	(6)
PART 4 DELIVERING THE PRODUCT	365	(120)
Rolling Out the Goods: Developing New Relationships	367	(22)
Retail Information Systems	369	(4)
Category Management	373	(3)
Integrating the Supply Chain	376	(3)
Customer Relationship Management	379	(4)
Retail Security and Information Systems	383	(6)
People in Retailing: Making People Matter	389	(24)
Retail Employment	391	(8)
Planning the Workforce	399	(3)
Management and Organizational Culture	402	(4)
Personnel Management and Administration	406	(1)
Health and Safety	407	(6)
Out-of-Store Retailing: Buy by Wire	413	(26)
Out-of-Store Retailing	415	(6)
Retail Strategy and the Internet	421	(5)
Mail Order Catalogue Shopping	426	(4)
Television Shopping	430	(4)
The Future of Out-of-Store Retailing	434	(5)
International Retailing Internationalization and Globalization	439	(26)
Shopping at World Stores	441	(5)
Internationalization and Globalization	446	(5)
Going International	451	(3)
The Internationalization Process	454	(5)
Culture, Business and International Management	459	(6)
A Review of Retailing: Environment and Operations	465	(20)
Retail Change: A Review	467	(3)
Cultural Transformation and Retailing	470	(3)
New Approaches in Retailing	473	(3)
Emerging Themes and Niches	476	(3)
Building for the Future: Learning from the Past	479	(6)
Index	485