Retailing Management

by Levy, Michael; Weitz, Barton A.

• ISBN13: 9780072497205
• ISBN10: 0072497203
• Edition: 5th
• Format: Hardcover
• Copyright: 2003-02-01
• Publisher: McGraw Hill

Summary

Retailing has become a high-tech, global industry. "Retailing Management "covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing. An interactive website offers additional resources for the reader.

Table of Contents

Retailing Management, 6th ed. ISBN: 007301978X Brief

The World Of Retailing

Introduction to the World of Retailing

Types of Retailers

Multichannel Retailing

Customer Buying Behavior

Retailing Strategy

Retail Market Strategy

Financial Strategy

Retail Locations

Retail Site Location

Human Resource Management

Information Systems and Supply Chain Management

Customer Relationship Management

Merchandise Management

Managing Merchandise Assortments

Merchandise Planning Systems

Buying Merchandise

Retail Pricing

Retail Communication Mix

Store Management

Managing the Store

Store Layout, Design, and Visual Merchandising

Customer Service

Cases Cases Overview Grid

Rainforest Café: A Wild Place to Shop and Eat

Providing a Retail Experience: Build-A-Bear Workshop

WeddingChannel.com

The Chen Family Buys Bicycles

Consumer Buying Behavior—Is Wal-Mart in Vogue?

Dollar General and Family Dollar Cater to an Underserved Market Segment

Ahold: The Biggest Supermarket Retailer You Have Never Heard Of

Competitive Environment in the Teen/College Apparel Market

Radio Shack and Best Buy: Comparing Financial Performance

Stephanie’s Boutique: Selecting a Store Location

Hutch: Locating a New Store

Home Depot Changes Directions

Can Wal-Mart Improve Its Company Image?

Avon Embraces Diversity

Abercrombie & Fitch: Hiring for Looks

Lawson Sportswear

Salon-Only Hair Care Products Found Outside the Salon

SaksFirst Builds Customer Relationship

Men’s Wearhouse: Adding Complementary Merchandise and Services to Bring Customers Value

Nolan’s Finest Foods: Category Management

Developing a Buying Plan for Hughe’s

McFadden’s Department Store: Preparation of a Merchandise Budget Plan

eBay

How Much for a Good Smell?

Promoting a Sale

Enterprise Builds on People

Diamond in the Rough

Borders Bookstore: A Merchandise Display Problem

Fresh Ideas in Grocery Store Layout

Sephora

A Stockout at Discmart: Will Substitution Lead to Salvation

Customer Service and Relationship Management at Nordstrom

Retailers and Sustainable Development in the U.K.

Lindy’s Bridal Shoppe

Starbucks Coffee Company

New Product Development at Yankee Candle Company

Interviewing for a Management Trainee Position

Glossary

Index

Table of Contents provided by Publisher. All Rights Reserved.