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9780203030592

Rethinking Public Relations: Pr Propaganda and Democracy

by ;
  • ISBN13:

    9780203030592

  • ISBN10:

    0203030591

  • Edition: 2nd
  • Format: Nonspecific Binding
  • Copyright: 2006-04-18
  • Publisher: Routledge
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List Price: $76.95
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Summary

In this updated second edition Kevin Moloney challenges conventional public relations thinking, thoroughly investigates topical issues, and expands and updates the arguments put forward in the successful first edition.

Table of Contents

A Great Niagara of PR
PR from Top to Bottom
A Future with PR
PR and Propaganda
PR Propaganda in the UK
Can PR and Democracy Co-exist?
Is PR Damaging Democracy?
Ethics, Social Responsibility, Stakeholders
Politics, Corporate PR, Campaigning
Markets, Branding, Reputation
Media Matters
The Consequences of PR Propaganda
Table of Contents provided by Publisher. All Rights Reserved.

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