What is included with this book?
Foreword | p. xi |
Introduction | p. xv |
The Roots of Influence | |
The Rise of the Citizen Influencer | p. 5 |
Igniting Epidemics | p. 17 |
The New Rules of Online Influence | p. 31 |
Social Proof and Reciprocity | p. 49 |
Content: The Seventh Weapon | p. 63 |
Personal Influence: The Marketer's Holy Grail | p. 83 |
Klout and the Social Scoring Revolution | |
Klout and the Evolution of Influence Marketing | p. 97 |
Controversy and Turmoil | p. 111 |
The Business Benefits of Social Influence | p. 131 |
How to Increase Your Klout Score | p. 153 |
The Future of Social Scoring | p. 169 |
Social Influence: A Personal View | p. 179 |
Appendixes | p. 181 |
References and Resources | p. 197 |
Acknowledgments | p. 203 |
Index | p. 207 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.