Rewind, Play, Fast Forward : The Past, Present and Future of the Music Video

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  • Format: Paperback
  • Copyright: 2010-02-01
  • Publisher: Columbia Univ Pr

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Many people have begun to talk about a possible end of the music video genre due to shifts in contexts of production and presentation. At the same time, disciplines such as visual, film and media studies, art and music-history have begun to realize that despite the age of the music video, it still lacks a well-defined and matching methodical approach for analyzing and discussing video clips.For the first time, this volume brings together different disciplines as well as journalists, museum curators, and gallery owners. Together they discuss the past and present of the music video and reflect upon suited methodological approaches to this genre that allows a glimpse into its future.

Table of Contents

Rewind - Play - Fast Forward. The Past, Present and Future of the Music Video: Introductionp. 7
Rewind: The History, Collecting, and Reception of the Music Video
"Don't You Cry Tonight". Guns N' Roses and the Music Video Follyp. 35
The Genealogy of the Clip Culturep. 41
Looking at Musicp. 59
˘Pride and Prejudice÷. A Brief History of the Italian Music Videop. 67
Play: The Methodology of Analysis and Interpretation
Concerning the Transition of the Reception of the Music Video due to a Change in the Politics of Distribution of the Music Video- and the Music(-TV-)Marketp. 77
An Analysis of the Relation between Music and Image. The Contribution of Michel Gondryp. 89
˘Sense and Sensibility÷. Two Versions of Rammstein's Du riechst so gutp. 111
The Aesthetics of Music Videos: An Open Debatep. 135
Liquid Cosmos. Movement and Mediality in Music Videop. 155
Who Cares about the Music in Music Videos? Toward a Multiperspectival Pop Cultural Study of Music Videosp. 179
Fast Forward: The Future of the Music Video
Get the Cut. On the Relationship between Visual Music and Music Videop. 197
˘Why Artists Make Clips÷. Contemporary Connections between Art and Popp. 207
˘It's the End of Music Videos as we Know them (but we Feel Fine)÷. Death and Resurrection of Music Videos in the YouTube-Agep. 225
Music Video and YouTube: New Aesthetics and Generic Transformations: Case Study - BeyoncÚ's and Lady Gaga's Video Phonep. 233
Future Thrills the Video Star - The Future of the Music Videop. 261
About the Editorsp. 271
About the Authorsp. 271
Indexp. 277
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